Inequality Inequality And Poverty - 1729 Words

Inequality and poverty exist in our society because wealth and opportunity are inherited. If we all entered the world with an equal amount of resources, some would still rise above others but everyone would get the same chance to succeed in life. Since greed is one of the norms of our society, and wealth is passed from generation to generation, there will always be inequality and poverty. The system of wealth and inequality is actually pretty simple. It all boils down to a few things what you start with and how much you earn. Also, what you save and at what rate does your saving return and even greater profit. No one policy can single-handedly beat inequality the roots of the problem extend into the very structure of our economy. However, there are means by which we can change the system of inequality by looking at previous history and the current world today. Today, we live in the richest country in the history of the world, but that reality means little because much of that wealth is controlled by a tiny handful of individuals. The issue of wealth and income inequality is one of the most prevalent issues affecting society today. In my opinion, one of the first and best ways to help reduce inequality is simply redistribution. The objectives of income redistribution are to increase economic stability and opportunity for the less wealthy members of society and thus usually include the funding of public services. The problem with our society is that we give away areShow MoreRelatedPoverty Inequality And Poverty And Inequality875 Words   |  4 Pagesimportant concepts which are poverty and inequality. Both inequality and poverty have mainly negatives impacts in the society therefore, it is almost a prerequisite to have an understanding of both for the sake of reduce them accurately. The first purpose of the essay is to give a thorough understanding of what poverty and inequality are. The second purpose is to display some similarity between poverty and inequality. Poverty Primarily, a simple definition of poverty is highly questionableRead MorePoverty Inequality : Poverty And Income Inequality1526 Words   |  7 PagesPoverty Income Inequality How do we balance the assistance we give the poor but do not discourage work? The labor markets which determine how much workers are paid do not take into consideration how much a family really requires to pay for all expenses like health care, clothes, food, housing, and transportation. The labor markets actually create inequalities of income and as a result create issues leading to poverty. Poverty is measured by the U.S. Census Bureau as a direct result of the OfficeRead MorePoverty and Inequality2265 Words   |  10 Pagesown family and take care of it. Because of the inequality, making more inequality and poverty arises. When women are not educated, although they are given the chance to seek for jobs, they only can do simple jobs that make them have only a low bargaining power over their wages. Although women are earning income, but their purchasing power is still low and have less ability to buy their basic goods. However, in the modern society now, the gender inequality has b ecome lesser and the equality is even improvingRead MorePoverty Inequality : Economic Inequality1509 Words   |  7 PagesCombating Economic Inequality Economic Inequality When you turn on the news nowadays, some of America’s biggest problems are right there flashing across your screen. However, the increasing issue of inequality that our country is facing doesn’t seem to get quite the attention it deserves. The disproportion of lower and middle class families to wealthier families, due to economic inequality, is in dire need of a solution! So how do you fix a struggling economy between the classes? ProfessorsRead MorePoverty Inequality And The Poverty2877 Words   |  12 Pagescause poverty because of the inequality and unfairness they bring. The country is put to blame for the governments and nations decisions. The people themselves can also be put at fault for poverty because of population but, some can not help it. This affects the poverty threshold, the people, and the number of people in poverty. Poverty can be solved with the help of organizations, the government or the president, and happy volunteers who would be willing to do a lot for these people. Poverty is aRead MoreThe Inequality Of Poverty And Poverty1558 Words   |  7 PagesWhy is it that the people in poverty have such a tough time getting out of it? â€Å"Income inequality in the United States is higher than in any other advanced industrial democracy† (Lieberman). In America the poverty gap is continuously increasing throughout the years and no sense of progression is being shown. People in poverty are finding it harder every year to escape their low economic stage . When it comes to poverty it does not mean just having a low income it is a â€Å"condition of having littleRead MoreIncome Inequality And Poverty989 Words   |  4 Pagesâ€Å"Income inequality has no necessary connection with poverty, the lack of material resources for a decent life, such as adequate food, shelter, and clothing. A society with great income inequality may have no poor people, and a society with no income inequality may have nothing but poor people† - Robert Higgs. When people think of income inequality they picture poverty and people not having basic necessities. However income inequality is not just a connection to the poor. Income inequality is stronglyRead MoreInequality Between Poverty And Poverty1139 Words   |  5 Pageslast two decades in ending the terms of inequalities and poverty. Many countries are determined to impro ve their economy, and become fully developed just like the United States. In my home country, Kuwait, poverty do not exist, however, inequalities do. Some of the countries that have done well in the recent past include China, India, Brazil, and South Korea. However, poverty and inequalities are still being realized in the wealthy nation. Poverty and inequalities in the society are the two main factorsRead More Poverty and Inequality Essay1855 Words   |  8 PagesPoverty and inequality exist in every developed culture and often are only patched in order for society to continue upwardly. Poverty and inequality in the United States exists for many reasons; reasons that very from the prospective lens. Interpretive theories in particular ask us to question our reality and its constructs. Interpretive theories require us to looks at the world as a social realm, one that we created and constantly change. Interpretive theories study the relationship between powerRead MorePoverty in Americ a and Inequality798 Words   |  3 Pagesâ€Å"Poverty is the worst form of violence.† Mahatma Gandhi’s words still ring true in today’s society. Poverty is nothing to sweep under the rug or put on the back burner. While many statistics state that poverty is decreasing, other sources state the opposite. Poverty is a hot topic in the U.S., foreign countries, and speaks true about many genders, ethnic groups, and children. Poverty is present in today’s U.S. social system. For example, as Lesser states in the Clearinghouse Review, â€Å"Forty-six

Analysis Of The Poem When I Have Fears - 846 Words

In â€Å"When I have Fears,† the speaker is contemplating what would happen if he were to die too early. He lists off what he would be unable to accomplish but the speaker is not dying right at that second. While it could happen at any time, the speaker is just having fears over what would happen when he ceases to be. These poems are included because they had a strong feeling of mortality in them and summarize the concept of what Keats believed it to be. They were not the only two other topic that dealt with mortality but seemed to have a strong presence of it in them. The speaker is addressing the star with an apostrophe: â€Å"Bright star†¦Ã¢â‚¬  The occasion is because the speaker is blissful in his relationship with his lover and does not want their time to end. The sonnet is filled with images, such as the untouched snow or how he is â€Å"pillow’d upon† his lover’s breast. The images help the sonnet be uttered with a dreamy disposition. It’s melancholic—the alternating rhyme scheme helps the speaker tell their dreamy desire to live forever with their love: such as â€Å"breath† rhyming with â€Å"death.† The rhymed words help solidify the image in a reader’s mind. He wants to live a life that goes on without change. He knows the star is lonely, so he does not want to be enitrely like it; he is more so concerned with the immortality aspect it presents. The apostrophe helps add an emotional intensity to the poem. It delves deep into the emotional intensity of wanting to be with your love forever.Show MoreRelatedCombined Experience of Suffering, Death and Love all at Once1541 Words   |  7 Pages In an analysis of Keats’s works, Cody Brotter states that Keats’s poems are â€Å"conscious of itself as the poem[s] of a poet.† The poems are written in the context of Keats tragically short and painful life. In his works, Keats laments the fact that he will never reach his full potential or achieve fame. Keats is still writing his best works before he dies. In a letter to his fiancà ©e right after knowing about his impending death, Keats writes,† â€Å"If I should die,† and I to myself, â€Å"I have left noRead MoreKeats Poems : Homer, Fears, Nightingale, And Urn 733 Words   |  3 Pages The Power of Keats Poems (An Analysis of Keats Poems called Homer, Fears, Nightingale, and Urn) John Keats was a romantic poet in the early 1800s. He lived from 1975 to 1821, a rather short lived life and died at the young age of just twenty-five. Although Keats died at a young age, the years that he lived he created a huge impact on society with his poems. Keats developed an interest in poetry and reading at a young age, setting him up to become an avid poet. John Keats expressed one majorRead MoreGlimpses of Women in Overalls and Mrs Plum1379 Words   |  6 Pagesassignment an attempt at a detailed analysis of Karen Press’s poem Glimpses of Women in Overalls will be made. Following such an analysis I shall articulate how the poem raises comparable concerns with that of Mrs Plum written by Es’kia Mphahlele. I have selected this particular story due to the face that it I believe both works communicative similar themes, therefore I shall explore the comparison below. In order to provide a detailed analysis of the poem Glimpses of Women in Overalls it isRead MoreJudith Wright Essay1246 Words   |  5 Pagesas an environmentalist and social activist. This plays a major role in her various collections of poems, where she explores both national and personal concerns. These include her fight for Aboriginal land rights, as well as personal experiences such as pregnancy and motherhood. Through her poetry, Wright is able to give voice to the interest of social groups who are often denied one.    Wright’s poem â€Å"Woman to Child† primarily focuses on very personal matters. An intense lyric style is used to conveyRead MoreJohn Keats : The Five Senses, Reality Departures, And Nature1628 Words   |  7 Pagesnaturally as Leaves to a tree it had better not come at all† (biography). John Keats was an English-born poet who was known for his sonnets, romances, and epics. He was a well-known romantic poet who was criticized because of his style of poetry. In his poems, Keats uses frequent themes such as death, the five senses, reality departures, and nature. As a romantic poet, John Keats uses imagery and emotion based themes as way to display his beliefs in his poetry. Born in London, England on October 31,Read More Taming the Beast in The Dream782 Words   |  4 Pages Dreams have long been the basis for extensive analysis, their meanings interpreted and reinterpreted. Some people believe that dreams reflect our repressed emotions, providing a necessary outlet for the negative aspects of our reality. Others find answers through dreams, believing that dreams provide simple solutions to seemingly complex issues in our lives. Louise Bogan, in her poem The Dream, describes a dream that expresses both repression and solution. It is a poem about fear, and BogansRead MoreRedemption Song Poem761 Words   |  4 PagesMarley’s â€Å"Redemption Song† is a political poem that needs to be understood contextually for its full meaning to be revealed. Write a 5 paragraph essay (introduction, 3 paragraphs in the body of the essay and a conclusion) in which you discuss the following: 1. The relevance of the history of slavery to understanding this poem. Your answer should include a discussion of the images and repetition that Marley uses to make this point. 2. The poem says: â€Å"Emancipate yourselves from mental slavery; Read MoreA Poison Tree Analysis Essay977 Words   |  4 PagesRunning head: Analysis of William Blake’s A Poison Tree (1794) Analysis of William Blake’s A Poison Tree (1794) Jayne Courtney Kendall Brandman University Abstract This analysis is going to explore each segment to better understand the meaning the author was trying to express and the lessons that we in these words that transcends through all ages. The exploration and analysis will look further in to what we can take away from this writing and lesson we can learn in order for our soul’sRead MoreA World Of Calamity, By Ross Gay883 Words   |  4 Pagescommon denominators within Gay’s poems such as violence, love, fear, and loss allows the reader to visualize characters’ transformation within his poems. In a world of calamity, Gay has created poems that portray the corporal conforming to gender and sex but also human development. Using a reader-response criticism lens, I will be demonstrating my interpretation of Ross Gay’s poems and the meaning that I believe to be a common interpretation of his work. Within, Gay’s poems, â€Å"It Starts at Birth† and AngelsRead MoreJohn Keats: The Next Shakespeare Essa y829 Words   |  4 PagesJohn Keats can easily be ranked as the top British poet to ever live; or at least in the top five ranking mark. His usage of his poems structures has become famous, just as his poems have become famous. Due to the young death of this famous poet, his literary work was cut short. Ever since he knew he was going to die, when he discovered he had contracted tuberculosis, he had thought that he would never be remembered; so much so that according to the web-site â€Å"Poets Graves† which states the inscription

Customer Mapping Experience of Grocery-Free-Samples for Students

Questions: Discuss about the Customer Mapping experience of grocery Products in a Company named ALDI. Answers: Introduction This is a report, which describes the customer mapping experience of grocery products in a company named ALDI. ALDI has large number of retail outlets in Australia and they have using aggressive marketing strategy to acquire more and more consumers (Aldi.com.au., 2017). The company has been known for the level of customer experience and have received several awards for being the best customer experience providers. The report includes description of the different customers and the research tools that can be used to identify the customer experience mapping process. The report will also include the challenges and the opportunities that the company will have to face to identify the customer personas and mapping of the experience of the various consumers. Customer personas star The three personas that has been chosen for the discussion of the report are innovator, analytical and relationship. There are some personas that are more interactive and social and this type of personas can be recognised as relationship (Homburg, Jozi? Kuehnl, 2017). They are not at all interested in the specification of the product and they are more focused on the usage of social interaction. Therefore, when analysing ALDI these consumer types will have to be loomed with aggressive strategies of promotion. The effect of advertisement and promotion is much more on these customer types. Online marketing media is one of the methods which can attract these consumers effectively. The next customer type is more focused on their experience in the past and they are classified as analytical personas. The rules and procedures that have been established in the market are more comfortable for this kind of personas (Homburg, Jozic Khnl, 2013). Thus, we can say that differentiated products have minimal effect on this kind of consumers. Thus, for this kind of consumers the products will have to standardized and all the compared to the requirements in the market has to be followed.The tradition approach of marketing has to be used in this regard as they are critical about buying a product and they will compare and analyse all the similar products in the market before making the purchase (Arkadan, Macdonald Wilson, 2017). ALDI is known for all their brand of grocery products which have the same quality as their rivals but are cheaper compared to the products sold by their rivals. This feature of the products will have to keep intact if they company wants to acquire thi s kind of consumers. The third type of consumer persona is the innovator and it is relatively easier to grab the attention of this kind of personas. They are quite flexible and independent and very much different from the previous type of consumers. Innovation and creativity are two important aspect for this type of consumers and they prioritize this principles over any other feature of a product (Peppers Rogers, 2016). This kind of consumers can be attracted by the usage innovative ideas in promotion and product. However, various interviews and surveys have shown that this type of consumers are the ones who try innovative and lesser known products. ALDI has the best opportunity to attract these consumers are launching new products which are innovative and have a cheaper price than the rest of the products in the market. Research tools The five tools that can used to enhance the customer experience are as follows: Mobile-customer support: Various surveys show that the information available on the internet is not useful most of the time. Moreover, the availability of right information is minimal so it is the duty of the organization to make sure that the consumers in the company get their deserved customer services (Du Plessis De Vries, 2016). There are many companies who use have specific information channel which can be used by the users through their mobile devices which will help in better experience for the consumers. Mobile support is one of the most important aspect for the success of the organization and good mobile support can definitely improve the consumer experience provided by the company. Live chat: Customer experience can be defined as the ways to satisfy or cater to needs and wants of the consumers. Live is also one of the most popular ways of providing consumers with the best possible shopping experience (McColl-Kennedy et al., 2015). The live chat includes information regarding the consumers can be used for the benefit of the company. This is because of the fact that the information provided by the consumers can be used for improving the customer experience. Self-service management: There are specific queries which the consumers address quite often so answer to these queries are already posted on the website of the companies to help consumers save a lot of time and give them a better experience. Social-media support: social media has become one of the most powerful medium and the consumers generally post their queries and their complaints on these pages. The consumers can use the social media to the advantages to improve the customer experience (Shaw Hamilton, 2016). Omnichannel support: There are lots of traffic in the company website, the company will have to provide the consumers with more number of options to convey their complaints which will help to provide the consumers with a better experience in totality (Peppers Rogers, 2017). The companies will have to provide the consumers with a lot of option to share their problems and queries, this will help to reduce the traffic an ease the pressure for the companies. Customer map The customer is used to portray the experiences of a consumer before, after and during the procurement of the product. Initial consideration and need generation are the factors which analyses the experience before the buying of the product, evaluation and engagement analyses the experience at the time of procurement and the remaining factors analyses the consumers experience after the procurement of the product (Bernard Andritsos, 2017). The customer mapping or three different types of consumers is shown in the analysis. Relationship The relationship personas buy product based on the relationship with the company and the staffs working there. A new product was launched by ALDI and this customer bought the product without any hesitation. However, the staff had to engage in a conversation with the consumer to pursue her to buy the product (Peppers Rogers, 2016). The consumer had a good experience before and during the procurement but the product did not meet her expectation. Innovator The customer in this segment always searches for new and innovative products and very much easy to convince. The consumer readily bought the product; the consumer experience before and during the purchase was satisfactory. However, after the usage of the product the consumer was not happy with the quality of the product and expected better quality from the company. Analytical The consumer was very critical about the product and made lots of queries about the specification and ingredients in it. The consumer experience before the purchase was satisfactory but the consumer was not satisfied with the answers provided by the staff during the process (Lemon Verhoef, 2016). Moreover, the quality of the product sold by the consumer was not at all up to the market standard and was expecting much better-quality product froma reputed brand. Conclusion Thus, it can be concluded from the report that customer experience mapping is one of the important factors which can be used by the company for the improvement of the services offered. The company can identify the shortcomings of their services and the products they offer. This will help the company to rectify their problems and improve their business model. The survey conducted for different consumers personas shows that the company will have to make improvements to the new product they have launched. The comparison of the three personas portray how the selling patterns change with customer types and how the customer experience also varies with different consumers. References Aldi.com.au. (2017).ALDI Australia - ALDI Australia.Aldi.com.au. Retrieved 5 August 2017, from https://www.aldi.com.au/ Arkadan, F., Macdonald, E. K., Wilson, H. N. (2017). Customer Experience Management Practices: A Systematic Literature Review. InCreating Marketing Magic and Innovative Future Marketing Trends(pp. 1361-1361). Springer, Cham. Bernard, G., Andritsos, P. (2017). A Process Mining Based Model for Customer Journey Mapping. Du Plessis, L., De Vries, M. (2016). Towards a holistic customer experience management framework for enterprises.South African Journal of Industrial Engineering,27(3), 23-36. Homburg, C., Jozi?, D., Kuehnl, C. (2017). Customer experience management: toward implementing an evolving marketing concept.Journal of the Academy of Marketing Science,45(3), 377-401. Homburg, C., Jozic, D., Khnl, C. (2013). Customer Experience Management.IMU Research Insights,19. Lemon, K. N., Verhoef, P. C. (2016, November). Understanding customer experience throughout the customer journey. American Marketing Association. McColl-Kennedy, J. R., Gustafsson, A., Jaakkola, E., Klaus, P., Radnor, Z. J., Perks, H., Friman, M. (2015). Fresh perspectives on customer experience.Journal of Services Marketing,29(6/7), 430-435. Peppers, D., Rogers, M. (2016).Managing Customer Experience and Relationships: A Strategic Framework. John Wiley Sons. Peppers, D., Rogers, M. (2016).Managing Customer Experience and Relationships: A Strategic Framework. John Wiley Sons. Peppers, D., Rogers, M. (2017). Evolution of Relationships with Customers and Strategic Customer Experiences.Managing Customer Relationships: A Strategic Framework, 3-42. Shaw, C., Hamilton, R. (2016). Customer Experience Is a Journey, Not a Destination. InThe Intuitive Customer(pp. 193-200). Palgrave Macmillan U

Thich Nhat Hanhs Engaged Buddhism

Dialogue and Interreligious dialogue Interreligious dialogue is a conversation and exchange of valuable ideas between religions and faiths for the purpose of discussing the subject of love, non-violence, and solutions to problems and ills of the present world. Renown personalities who have advocated this noble work, such as Thich Nhat Hanh, Thomas Merton, the Pope, and other religious personalities, renounced violence, injustice, and human rights.Advertising We will write a custom dissertation sample on Thich Nhat Hanh’s Engaged Buddhism specifically for you for only $16.05 $11/page Learn More However, most of these religious personalities like Nhat Hanh and Merton are apolitical or they don’t indulge or involve themselves in political issues. Nhat Hanh for example, when he was advocating for the end of the war in Vietnam, did not want to take sides, that’s why he was constantly misunderstood by the communist government, making his l ife in danger. He was merely advocating for the end of the war by suggesting peaceful means, i.e. talk or dialogue between opposing parties with contrasting ideologies. He suggested that interreligious dialogues could do this, and people in different religions could lead an open communication so that political leaders don’t need to propose war and instead advocate peace. Moreover, Buddhist monks in Vietnam during the war proposed another alternative to the result of the war, other than what North and South Vietnam wanted, and that was to submit to what the majority of the people really wished for (Queen and King, 1996, p. ix). As we later came to know, no side would give in, and so the war continued. Interreligious dialogues have been conducted by Buddhist and Christian monks purposely to talk about religion, peace, and love. A historic event on the subject of interreligious dialogue occurred in 1978 when the Monastic Interreligious Dialogue was convened, which started a seri es of meetings and fruitful discussions between Buddhist and Christian monks. Thomas Merton and Thich Nhat Hanh were both active participants to this kind of dialogue. The duo’s first meeting was in 1966 in the Abbey of Our Lady of Gethsemani in Kentucky. This was a memorable event for the two and for their supporters who saw in the meeting the start of further religious dialogues amongst the various religions which have fostered love and non-violence. Further progress on the subject of interreligious dialogue was promoted by other well-known personalities on non-violence, for example the Dalai Lama, who suggested a convention for various religious orders to be conducted in Gethsemani.Advertising Looking for dissertation on religion theology? Let's see if we can help you! Get your first paper with 15% OFF Learn More This was participated in by monks and nuns from the Buddhist traditions and from the Benedictine orders of the Catholic religion. Thomas Merton was honored in this interreligious meeting as a memorial when he died in an accident years before.1 Interest in interreligious dialogue has been promoted in major religions throughout the world because of the positive results it has brought about for the cause of peace, considering that war is instigated by various groups or countries with different religious orientations. In 1962, the Catholic religion through Pope John XXIII proposed more meetings with the different religions. This was enhanced with moves made by the World Council of Churches, a union of different Protestant denominations, in promoting dialogues and cooperation amongst different faiths. Up to now, interreligious dialogues serve its purpose of promoting peace and non-violence in a world plagued with so many ideologies, different selfish interests, and competition to be master of the world. The importance of interreligious dialogue to Thich Nhat Hanh Interreligious dialogue means the sharing of religious beliefs, ideas , concepts and notions among religions. This is very important in Nhat Hanh’s life as a Buddhist because in doing so, it led to his personal transformation. It is through experience that religion becomes meaningful2. Nhat Hanh learned to appreciate the teachings of Jesus that he now has an image of Jesus beside the images of Buddha in his personal altar. Nhat Hanh learned many lessons and teachings of Christianity but did not compromise his own faith in Buddhism with that of Christianity. He learned to engage with other faiths and deepened his own faith. With his dialogues with other religions, Nhat Hanh experienced personal transformation instead of the widespread fear of losing one’s religious identity. (King, 2001, p. 7)Advertising We will write a custom dissertation sample on Thich Nhat Hanh’s Engaged Buddhism specifically for you for only $16.05 $11/page Learn More Nhat Hanh and Thomas Merton deepened their own faiths by studyi ng other religions. They reached out to other faiths, religious communities, and exchanged ideas and religious beliefs with them. Thomas Merton had a one-on-one dialogue with the Dalai Lama, and with this experience he enriched and deepened his spirituality. The same with Nhat Hanh; he welcomes personalities of diverse faiths to his own seminars or workshops and retreats and share religious ideas with them. If he finds something very important in their religious beliefs and teachings, he advises them to return and review their teachings and learn to rediscover or restudy them in order to have more enlightening experience in their own faiths. Robert King (2001, p. 23) suggests that interreligious dialogue can lead us to better understand other religions and allow us to cooperate with them in addressing the social problems of the world today. The many social ills and problems of the world like famine, war, human rights issues, and natural calamities can be addressed through sharing an d collaboration amongst the different religions. Through sharing and exchange of religious ideas, we can also confront the iniquities and injustice that our fellow human beings experience, especially those living in developing and impoverished countries. We can also answer and stop the continuous environmental degradation that is going on through a collaborative effort among religions. Thomas Merton and Thich Nhat Hanh continued their journey of spiritual transformation by practicing the so-called engaged spirituality, and it is just noble that we have to emulate their example. Nhat Hanh for one exemplifies the notion that experience is more important than words3; thus experience with fellow religious people and other human beings is of paramount importance. From the time Nhat Hanh and Thomas Merton met at the Abbey of Our Lady of Gethsemani in Kentucky up to the latter’s death, they continued their dialogue or exchange of correspondence, friendly notes, made comments in each others’ published books, and became close as brothers, understanding each others’ culture and religion. Promoting dialogue among religions of the world then became one of their objectives in life. Thich Nhat Hanh’s Plum Village in France is open to all religions and faith. Here he conducts retreats and workshops, teaching and learning people from other faiths, and inspiring them in the life of contemplation and Buddhism. He asks his listeners to return to their faiths and examine first their own teachings and lessons before having an involved interest in Buddhism. (King, 2001, p. 23)Advertising Looking for dissertation on religion theology? Let's see if we can help you! Get your first paper with 15% OFF Learn More We can also see how Nhat Hanh values dialogue between different faiths. He welcomes everyone’s ideas and does not seem to oppose them, although he makes suggestions. His ideas and philosophies are all about openness to other’s religion and philosophies. His friendship with Thomas Merton became extraordinary in the sense that they agreed in the objective of Christianity and Buddhism which seem to point to one direction. Nhat Hanh was a war activist and was leading the opposition to the Vietnam War. He and Merton had a dialogue, and along with the other monks, discussed the causes and reality of the war. They agreed that the war was a spiritual crisis and the religious and contemplative sectors should be concerned about it. Nhat Hanh became actively involved in protesting and ending the war; he wanted to prepare his country for peace. Together with other religions, especially the Catholic, he organized the youth of Vietnam in bringing about peace. He was also instrumenta l in setting up the Buddhist Peace Delegation in Paris. (Kiblinger, 2005, p. 92) Through the meeting and dialogue, Nhat Hanh and Merton developed a spiritual bond between them. They both defended their stand against the war and their love for peace. Thich Nhat Hanh’s use of Christian topics such as ‘love’ and ‘non-violence’ Thich Nhat Hanh preaches happiness and true love: that both should exist and that happiness can only be attained with true love. This is to follow the teachings of Buddhism which has offered meditations on love. True love can heal and change adverse situations into something worthwhile and meaningful. Thich Nhat Hanh quotes the teachings of Nagarjuana, a Buddhist philosopher, that if we practice the â€Å"Immeasurable Mind of Love†, we can erase anger in our hearts. If we practice the â€Å"Immeasurable Mind of Compassion†, we can blot out anxieties and sorrows in our hearts. If we practice the â€Å"Immeasurable Mi nd of Joy†, we can get away from sadness and joylessness in our hearts. Finally, if we practice the â€Å"Immeasurable Mind of Equanimity† we can erase hatred, aversion, and attachment in our hearts.4 Engaged Buddhism promotes love for others by helping and by being aware of the ills of the world.5 During the Vietnam War, Nhat Hanh was active in ending it through the principle of non-violence. He, along with Thomas Merton, advocated non-violence and agreed that the Vietnam War was caused by a conflict in spirituality. Thich Nhat Hanh, who is the originator and the first to coin the term ‘Engaged Buddhism’, preaches the teachings of Buddha, that these should be studied and followed in order to know the real meaning of love. The Brahmaviharas refers to the four elements of true love, which are love, compassion, joy, and equanimity, and should be constantly practiced if we are to live with the Brahma, the Universal God, in heaven. (Nhat Hanh, 1998, p. 1) The t eachings of Buddha about love are explained wonderfully in the Metta Sutta which is the Discourse on Love. Thich Nanh Hanh explains that we can attain peace in our hearts through the things we do, like being upright or humble, and use words in our speech that express love. We have to live simple lives and learn to be happy by calming our senses, and not to be carried away by the emotions of others. We should learn how to be peaceful and calm within because by doing so we can influence others how to be peaceful and calm too, instead of them to influence us6. The Buddha not only taught love and lived with love, he also wished others (us) to be happy and safe, and our hearts to be filled with joy. Buddha wished peace and tranquility for everyone and everything. Peace for all human beings and all living things is Buddha’s blessing and prayer.7 Promotion of non-violence is one of the tenets of Buddhism, wrote Nhat Hanh. This is also taught in the Fourteen Precepts of Engaged Buddh ism8. We should not do harm to our fellow human beings, even to animals, nor should we think ill towards them. Anger and ill will should not be felt, if possible, so that harm will not be done on others. Our love of others should be expressed like a mother’s love and protection to her only child, even risking her life for her child. We should have no limit for our love to the world, and this includes the environment and all the living things in the world. Love should be boundless, that means with no boundaries, it should extend up to the remotest corners of the universe. Love knows no barriers or obstacles, and our hearts can learn no hatred and enmity. Whatever we do, whatever is our activity, whether working, or just sitting down, we should express love in our hearts.9 In other words, if we have to express love, we should do and feel it with the noblest intention. It is pure love, and this can only be felt by someone who has attained the Buddhahood. The Buddha also taught h is disciples the ways and methods in practicing love. If we are filled with love, we have to send it to only one direction, this should be done several times, up to four times, and after one direction it can be sent in other directions, either above or below. The mind of love has a wide scope, and can grow far and wide until it can embrace the entire universe. This can also be done with other positive traits such compassion, joy and equanimity.10 We can also do this by being alone, meditating, and looking deeply into our own inner beings. This should be practiced over and over so that our love increases and can spread out to other places and people. We should learn to practice seeing with love because by doing so we forget and blot out anger and hatred in our hearts. While there are these negative emotions in us, we cannot feel real love. The Path of Purification11 tells us that we know our practice of meditation has achieved some form of success in our mind if we feel: we are rela xed in our sleep, we do not experience nightmares anymore, we are at peace and at ease with the world when we are awake, we don’t experience depression anymore, and we feel we can love and be loved by everybody. (Nhat Hanh, 1998, p. 17) Thich Nhat Hanh’s ideas and reflections on non-violence is widely accepted and admired throughout the world, and he has been acclaimed as one of the best sources on the topic of peace and reconciliation. We should be concerned and engaged to the suffering of the people, especially those who are caught in the middle of war. We have to attend to the victims of war and violence because by doing so we follow and practice the teachings of Buddha. Suffering is a part of being a Buddhist. Suffering can be felt in heaven and on earth. We suffer when we know and feel compassion to the victims of suffering. Thich Nhat Hanh says that we should not avoid suffering, instead we have to know and understand it. He describes suffering as being the Nobl e Truth. Nhat Hanh explains how violence should be met and solved by way of non-violence. Terrorism cannot be met and solved with anger. You have to understand the causes of terrorism. You cannot solve violence with violence. Terrorists are angry at something, at some causes, and in order to calm them down, you have to understand what causes them to be angry.12 The war in Iraq and Afghanistan is caused by anger met with anger. Nhat Hanh explains that the terrorists who attacked the United States on September 11, 2001, were angry at the American people. But then, the United States met anger with anger. They retaliated by attacking Iraq and Afghanistan. You cannot solve terrorism with violence. This is just like solving terrorism with terrorism. Thich Nhat Hanh’s ‘mindfulness’ and ‘interbeing’, and the Tzu Chi Foundation ‘Mindfulness’ and ‘interbeing’ seem to be obscure words in the vocabulary of a non-Buddhist but to a real E ngaged Buddhist, these are words he/she has to encounter, understand and live with in order to reach the state of a fulfilled Buddhist. That may not be far from what a Buddhist aspires for. An Engaged Buddhist can always aspire to being alone in meditation, but he has to care for the world, to be aware of the suffering and the injustice people are experiencing. The Order of Interbeing is a religious order in Buddhist tradition composed of religious persons like priests and nuns, and also laymen and laywomen, whose vow or mission as religious people include studying, practicing, and observing the Fourteen Mindfulness Trainings of the Order of Interbeing. This discipline or way of life promotes the tenets of Buddhist morality and the religion’s social awareness principles. The Vietnam War, which according to Thich Nhat Hanh is a war of ideologies13, was only starting and the Vietnamese people were concerned of their safety and future in the midst of chaos. During the war, no on e seemed to think about religion but the members of the Order of Interbeing experienced calm and serenity in the midst of war and violence. However, they were not lost from the happenings of the world. They continued to help the victims of violence, organized rallies, wrote and published articles and books against the realities of war. They still observed their Day of Mindfulness at each weekend.14 We should care for the victims of war and violence by easing their pain and suffering. A Buddhist who does this becomes one with suffering. According to Thich Nhat Hanh, the discipline for the Order of Interbeing is the Fourteen Mindfulness Trainings which is itself the precepts in the Brahmajala Sutra. These are concerns of our lives and not mere ideas, i.e. we have to act and not just be concerned with words15. The trainings are interrelated or interconnected. The mindfulness training leads us to the understanding of the interbeing, which means we cannot be selfish and look only for our own selves but we have to connect ourselves with others. We have to be aware of ourselves, of our minds, and of the world around us. Through this discipline and training, we can lead happy lives, aware of the world, seeking and providing solutions to the problems of everybody or of the world. We are also able to work for peace in our own simple ways without engaging in war. Practicing the Fourteen Mindfulness Trainings is a way of becoming a community leader and an organizer in the community. This is a way of involving one’s self, one’s energy and time, for the concerns of the community. This is real Engaged Buddhism (Nhat Hanh, 2008, p. 161). The Tzu Chi Foundation is a great example of Engaged Buddhism, and the people who founded and served in the Tzu Chi Foundation must be observing and practicing the Order of Interbeing. The name that is synonymous with Tzu Chi is its founder Chen Yen. Tzu Chi Foundation founder Cheng Yen is a venerable nun who was asked by about thirty women not to leave Taiwan. She consented to the request of the women only if they commit themselves to the cause of the mission she and her followers were advocating and have dedicated their lives. It was a mission of charity for the distress people of the community – Cheng Yen asked them to be involved in Engaged Buddhism. The thirty women consented and committed themselves, and thus started the Tzu Chi Foundation which has now grown so large. It has now over five million members worldwide, owning hospitals, television station, a university with a medical school, with millions of followers all ready to help anyone in need. (Huang, 2009, p. 1) Cheng Yen came from a poor family. She left home at a young age of 24 to become a nun. She personally shaved her head, started serious meditation and studied the Lotus Sutra. Solitary meditation without the formalities of ordination was her way of following the tenets of the Taiwanese Buddhism. (O’Neill, 2010, p. 9) A cert ain monk, named the Venerable Yinshun, decided to be Cheng Yen’s tonsure master for her to be formally ordained in 1963. It was Yinshun who first advocated the Humanistic Buddhism, or what was formally named ‘Buddhism of the Human Realm’. Cheng Yen thought of an organization to help alleviate the plight of the poor by helping them in their medical needs, education, and guide them to rise from poverty. Cheng Yen was challenged by some Catholic nuns, in one of their interreligious dialogues, that Buddhism was not concerned of the world around us and was only concerned of their own selves. Cheng Yen was not only challenged, she did far beyond the call of a Buddhist nun. Cheng Yen thought of organizing the Buddhists who had remained in their homes or monasteries and were not in touch to the world. Tzu Chi therefore is a form of engaged Buddhism because it involves the Buddhists in social and charitable work, disaster relief, and environmental concerns. (Balfore et al . 2000) From this experience, Cheng Yen felt a self-transformation, suggesting that Tzu Chi is a religious transformation by itself. Moreover, Tzu Chi is a part of Taiwan’s history, and has become a new religion combining many religious traditions of Taiwan that include Japanese and Chinese Buddhism and even Catholicism. (Huang, 2009, p. 215) Tzu Chi Foundation has become a global organization helping humanity lift up from sickness, suffering, and poverty. It does not only help Taiwanese or Chinese but anyone who is in dire need of medical attention, and other needs such as food. It also helps people during natural calamities, like earthquakes such as the magnitude 9.0 in Indonesia, resulting in deaths of 80,000 men, women and children.16 Without the philosophy behind Humanistic Buddhism, which is related to Engaged Buddhism or Applied Buddhism, Tzu Chi Foundation would not have been formed. References Balfore F. et al. (2000). Cheng Yen. Businessweek, 07/24/2000, Issue 3691, p72-72, 1p, 1. ISSN: 0007-7135. Huang, C. J. (2009). Charisma and compassion: Cheng Yen and the Buddhist Tzu Chi movement. United States of America: President and Fellows of Harvard College. pp.1-2, 215. Kiblinger, K. B. (2005). Buddhist inclusivism: attitudes towards religious others. United States of America: Ashgate Publishing Company, p. 91. King, R. H. (2001). Thomas Merton and Thich Nhat Hanh: engaged spirituality in an age of globalization. New York: Continuum International Publishing Group Inc. King, S. B. (n.d.). Socially engaged Buddhism: dimensions of Asian spirituality. Honolulu: University of Hawaii Press. Kotler, A. ed. (1991). Peace is every step: the path of mindfulness in everyday life. New York: Bantam Books, p. 42. Li, J. (2005). In the wake of tragedy: Tzu Chi Foundation brings the circle of giving to international relief efforts. Harvard Asia Pacific Review. Cambridge: Summer 2005. Vol. 8, Iss. 1; pg. 23, 1 pg. Nhat Hanh, T. (1975). The miracle of mindfulness: a manual on meditation. Revised edition. Boston: Beacon Press, p. 42. Nhat Hanh, T. (1995). Living Buddha, living Christ. New York: Riverhead Books. p. 140. Nhat Hanh, T. (1997). Editor’s introduction. In F. Eppsteiner (Ed.), Interbeing: fourteen guidelines for engaged Buddhism (p. VIII). California: Parallax Press. Nhat Hanh, T. (1998). Teachings on love. United States of America: Unified Buddhist Church Inc., pp. 11-12. Nhat Hanh, T. (1999). Going home: Jesus and Buddha as brothers. New York: Riverhead Books. p. 64. Nhat Hanh, T. and D. Berrigan (2000). The Raft is not the shore: conversations toward a Buddhist/Christian Awareness. Boston: Beacon Press. p. 112. Nhat Hanh, T. (2002). The Fourteen precepts of Engaged Buddhism. California: Parallax Press. Social Policy, 2002. Nhat Hanh, Thich (2003). Spiritual reflections on war and peace: A talk by Thich Nhat Hanh – Peace Forum, March 19, 2003, p. 8. Nhat Hanh, T. (2008). Happiness: essential mindfulness practices. Lon don: Accessible Publishing Systems PTY, Ltd. p. 161. Nhat Hanh, T. (2008). A History of Engaged Buddhism, A Dharma talk. Human Architecture: Journal of the Sociologyof Self Knowledge, VI, 3, Summer 2008, 29-36. O’Neill, M. (2010). Tzu Chi: serving with compassion. Singapore: John Wiley Sons Pte. Ltd. p. 9. Polinska, W. (2007). Christian-Buddhist dialogue on loving the enemy. Buddhist-Christian Studies 27. University of Hawaii Press. Queen, C. S. and S. B. King (1996). Engaged Buddhism: Buddhist liberation movements in Asia. United States of America: State University of New York Press. p. ix. Footnotes 1 See also Arnold Kotler, ed. (1991). Peace is every step: the path of mindfulness in everyday life. New York: Bantam Books, p. 42. 2 Thich Nhat Hanh, Living Buddha, living Christ. New York: Riverhead Books, p. 34. 3 See The Raft is not the shore: Conversations toward a Buddhist/Christian Awareness, by Thich Nhat Hanh and Daniel Berrigan, 2000, p. 112. 4 These teachings were ta ken from Mahaprajnaparamita Shastra, which is a commentary on the Buddha’s teachings, written by a great master. Hanh, Thich Nhat (1998). Teachings on Love. United States of America: Unified Buddhist Church, Inc. 1998. p. 1. 5 See also Christian-Buddhist dialogue on Loving the enemy, by W. Polinska, 2007, p. 89. 6 Thich Nhat Hanh, (1975), The miracle of mindfulness: a manual on meditation. Revised edition. Boston: Beacon Press, p. 42. 7 Thich Nhat Hanh (1998). Teachings on love. United States of America: Unified Buddhist Church Inc. 11-12. 8 See also The Fourteen Precepts of Engaged Buddhism, by Venerable Thich Nhat Hanh, 2002, p. 39. 9 Discourse on love (Metta Sutta). Thich Nhat Hanh, p. 11. 10 Thich Nhat Hanh quoting Madyana Agama, Sutra86. 11 Bhikkhu Nanamoli, trans., The Path of Purification: Visuddhi Magga, The Classic Manual of Buddhist Doctrine Meditation, as cited in Thich Nhat Hanh’s Teachings on love, p. 16. 12 Thich Nhat Hanh, Spiritual reflections on war a nd peace: A talk by Thich Nhat Hanh – Peace Forum, March 19, 2003, 8. 13 See History of Engaged Buddhism, A Dharma talk by Thich Nhat Hahn, Hanoi, Vietnam, May 6-7, 2008. p. 30. 14 Editor’s Introduction, F. Eppsteiner, in Thich Nhat, Hahn, Interbeing: fourteen guidelines for engaged Buddhism (p. VIII). California: Parallax Press. 15 See also Thich Nhat Hanh, Going home: Jesus and Buddha as brothers. New York: Riverhead Books, 1999, p. 64. 16 See the article, In the wake of tragedy: Tzu Chi Foundation brings the circle of giving to international relief efforts, by Judith Li, Harvard Asia Pacific Review. This dissertation on Thich Nhat Hanh’s Engaged Buddhism was written and submitted by user Nataly I. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

5 Simple Marketing Strategies for First-Time Authors

5 Simple Marketing Strategies for First-Time Authors 5 Simple Marketing Strategies for First-Time Authors Brent Jones recently  gave up his freelance career as a social media manager to pursue creative writing full-time. At the end of this past February, he published his debut novel,  The Fifteenth of June, and in  the following month, Brent has been focused on what he knows to be an equally important part of an author's job: marketing.  In this article, he  shares 5 simple marketing strategies that all first-time authors can (and should!) try, and how his efforts have already started to pay off. I had the good  fortune of hiring  Laura Mae Isaacman  to edit my book through Reedsy - she worked tirelessly to make my debut release,  The Fifteenth of June, as powerful as it could be. But no matter how great a book is, publishing it is only  half the battle. For new authors such as myself, it takes a lot of work to  market a novel and find our first readers. To quote Amy Collins, author of  The Write Way:â€Å"Writing a great book is a basic requirement for simply being allowed a chance to succeed in the marketplace.†I will be outlining in this post some of the launch strategies I used  to market my debut novel.This list is not intended to be exhaustive, and I am not an expert marketer of literary fiction. But there's a lot we can learn from  one another, and I hope to start a productive discussion in the comments below.Ready? "Publishing a book is only half the battle. The other half is marketing it." @AuthorBrentJ 1. Run a free Kindle promotion 685 people entered my giveaway, but more importantly,  300+ users added my book  to their  to-read  shelf. And when a user adds a book to one of his or her shelves, it appears as an update in their feed, meaning their friends on Goodreads  can see that they have added my book!Most of those 10 print copies have been delivered, so it will be interesting to see in the coming weeks how many of those winners read the book, write a review, or recommend it to a friend. One recipient, Denise Levendoski, has already written a glowing review of The Fifteenth of June on Goodreads.The bottom line?It's been about a month since I published my book, and  I've sold close to 100 copies of my book at regular price, not including revenue generated through the Kindle Unlimited Lending Library.As far as I'm concerned, I’m off to a great start, considering  some of my marketing initiatives, such as reaching out to book bloggers, haven't even begun to pay off. Not to mention that many who  downloaded  The Fifteenth of June  haven't read it yet.In the meantime, I'm focused on my next novel, which I intend to publish by  August. I've heard from other  self-published authors that it generally takes four titles to gain  some traction. Not true in every case, I suppose, but  a fair guideline nonetheless. "Writing and marketing is a tough balancing act, but must be maneuvered to succeed." @AuthorBrentJ It's a tough balancing act - writing and marketing - but both aspects of the job have to be maneuvered in equal measure if we, as writers, hope to be successful author-entrepreneurs.The Fifteenth of June is available in paperback from Amazon and on Amazon Kindle!Head to Brent's website  to subscribe to his newsletter, or follow him on Twitter for more!Have you tried any of Brent's marketing tips? How did they work for you? Or do you have marketing ideas for first-time authors that weren't included in the list?  Leave any thoughts, experiences, or questions for Brent  in the comments below.

buy custom What Consumers Get from Bottled Water essay

buy custom What Consumers Get from Bottled Water essay The bottled water industry has grown exponentially over the years and multinational brands like Aquafina (Pepsi), Evian, Dasani (coke), Pure Life (Nestle) and Fiji Water are making billions of dollars of profits annually. These companies cater to a very large and growing market of consumers around the world (Karslen et al. 191). Western Europe is the biggest market for bottled water which is responsible for the 50 per cent of the total global sales of bottled water each year (Napier and Kodner 800). US accounts for the second highest percentage of consumption of bottled water (Jukes 20). This is an ironic fact as tap water which fulfils the same purpose is available to people for consumption in a far more convenient fashion and for far less money. The consumers are driven towards consumption of bottled water because of their concerns for health and safety (Dana 380). Private brand labels of bottled water have convinced consumers using findings of studies that tap water is impure and holds the potential to harm health. They promise clean, pure and fresh water to consumers with an exchange of a high retail price. The question that arises is whether consumers are getting the value for money (Napier and Kodner 800). Studies conducted recently have shown evidence that bottled water falls short of the expectations of the consumers and is far riskier to consume than tap water (Badr et al. 210). As shocking as this statement sounds, there exists solid evidence of the fact that consumers are being exploited and ripped off with the water sold in bottles that not only has impurities but also is the source of environmental destruction through the hands of the consumers. Bottled water companies have created a culture of consumerism that has established deep roots of fears associated with tap water. The consumers are convinced that tap water is harmful to their health. Owing to the culture of consumerism and perceptions of buyers, what is expensive has more value for money and despite of the decrease in the disposable incomes of buyers, they are not ready to settle low for their health (Napier and Kodner 801). Bottled water companies have achieved this status of supremacy in the global market through extensive social marketing initiatives aimed at public awareness of the harms of tap water, following by mind and heart opening advertisement campaigns, the focus of which has been long tied with public health and safety concerns (Dana 382). Their drive, however, has been throughout for profit maximization, like any other form of private business. To ensure the safety and purity in water, extensive financial investments in water testing and purification a re required. Companies transfer this cost onto consumers by charging high prices for their brands with the promise of clean and pure water (Napier and Kodner 802). However, consumers may not always get what they have paid highly and dearly for. Where tap water supply, under the control of the municipal government, is processed through water purification plants and is checked by Federal Testing Authority for its constituents, the testing and purification of bottled wate is not transparent as private companies do not disclose their plant addresses let alone quality assurance reports (Jukes 22). The evidence they provide to convince consumers of the quality and value-added benefits of bottled water come in the form of advertising and promotional campaigns that allows them to stay profitable (Karlsen et al. 190). This raises concerns for their accountability and responsibly towards providing consumers with pure and clean water as promised. According to Food and Water Watch, bottled water sold by private companies provides only 59 per cent purified water, while the remaining constituent is spring or mineral water that is neither tested nor purified prior to packaging (Badr et al., 211). In order to increase profit margins, compa nies try to reduce production costs as much as possible. It has been found that the main costs for bottled water companies come from packaging and delivery, where they save tremendous amounts of costs by cutting down entirely on purification and testing processes. The marketing communications delivered to consumers is used instead to attract consumers to purchase the bottled water, which is home to hidden impurities, and pay thousand times more for it than they do for tap water. Tap water too is not isolated from contamination. It too contains traces of iron and bacteria contaminations and in under-developed and developing countries. People, especially in rural areas, get slightly contaminated and impure water delivered to their home. This is because of the lack of funding to install better and more water purification and testing plants. Tap water constituents, however, are fairly monitored and regularly tested and purified to provide quality water supply to the public in the US (Jukes 23). When it comes to bottled water, the contaminants are far more in quantity and in magnitude of affect on the health of the consumers. Other than bacteria contaminants, according to the tests of branded bottled water conducted by the Natural Resources Defense Council in the US, bottled water was fund to hold arsenic and carcinogenic contaminants (Jukes 21). Also, FDA has reported regularly for the last fifteen years of the evidence of DEHP phthalates in bottled water, which is a plastic ingredient (Badr et al., 215). On another note, consumers purchase bottled water from retail stores who buy in large stocks from the distributors. There is no way of knowing how long the bottles have occupied the shelves. The longer the bottle stays on the shelf, the more harmful it becomes, with impurities exponentially growing inside (Dana 383). This is something that is never noticed by consumers, as they take bottled water, like any other packaged product that holds the promises of quality and has a use and expiry date. The expiry dates on bottled water do not necessarily hold true. The perceived value held by consumers of bottled water is so great that it suppresses any concerns that they may have for the quality of the water. Where bacteria contaminations causes diseases like typhoid, jaundice, and digestive problems, contaminations of metallic elements caauses severe hormonal imbalances paving way for obesity, male infertility. These results come from the direct testing of the bottled water (Jukes 22). However, if consumers are to get affected with diseases that have resulted from the regular drinking of bottled water, they may never know that the water they drank caused their medical condition, as water is hardly every blamed unless evidence is actually seen either floating in the water itself or proven by medical experts. Not only is what is inside the bottles of water is harmful for the consumers but the packaging that holds the water till it is consumed is too home to a whirlpool of environmental and health hazards. The plastic used in the bottles of water contains petroleum which not only affects the quality of water in the bottles and in turn the health of the consumers, it makes the bottles severally damaging to the environment (Napier and Kodner 802). The brands are delivered in plastic bottles that are recyclable. However, not all consumes feel the need to recycle and a large number of them throw the bottles way. These do not necessarily get back to the plants to get reused and transformed into reusable forms. Instead, the thrown-away bottles add to pollution in the form of large pile of dumps that not only produce harmful gases and odors, but also consume unnecessary space on land that could otherwise be used for a constructive and useful purpose for the benefit of the society (Karlsen et al. 191). The trashed bottles, upon piling up with other forms of dumped items, only create unpleasant sights which is undesirable for all. And the consumers of products are the ones responsible for producing and increasing the level of population in their environment. Therefore, consumers not only cause severe and fatal damage to their health, but also harm the natural sanctity of their environment and atmosphere, making the planet a much congested and unpleasant place to live. Consumers live by the notion of seeing is believing. Where apparent signs of impurities are negligible and the level of purity water is nothing short of impressive upon a glance, consumers only are assured of the promise of the bottled water brand. And even after consumption, if no signs of bad or weird taste are witnessed, the consumers develop brand associations and get loyal to it and go for repeat purchases. This is why the bottled water industry has grown so rapidly over a short period of time. It is only if, the consumers conduct tests themselves, or their doctors inform them of the harm they bring to themselves every day through drinking bottled water, can they be convinced of the potential time bomb that bottled water holds within itself, not only for the consumers health but also for the atmosphere and the environment that people live in. in this way, not only do the consumers of bottled water are affected, but also the trees, animals and the people who consume tap water, ar e severally affected. It is only time that people reverse their invalid perceptions of bottled water and bring their attention back to tap water which is far less harmful and more quality assured. Buy custom What Consumers Get from Bottled Water essay

Seminar Papers Essay Example | Topics and Well Written Essays - 250 words

Seminar Papers - Essay Example Its cost effectiveness, leads to employee retention, increased market share, more access to customers and reduced risks. Example, in a fashion market, one requires to keep on updating the product in order to retain the current customers. â€Å"Just in time† is a term used to describe result of a process of manufacturing which finished its work just at the scheduled time. It reduces set up time, lessens storage space needed, assumes an extent of input stability cost and insists on precision. It however leads to time wastage in traffic jams, a supplier can depend too much on one manufacturer (Arjan J, 2009, p.295). Example, in Japan Toyota is vulnerable to this disadvantage, therefore it uses a strong long-term connection with few suppliers and can use its own stuff to assist the suppliers improve their processes. Advertising is simply informing potential customers of the existence of your service or products. It is very effective in that one targets his/her audience and controls the entire advertisement process (Tuten, T. L. A, 2008, p. 55). Advertising in social network provides a platform where a producer can interact with the customers and know their response towards a product. In addition, it enables the marketer to identify any changes in the consumer behavior therefore, making it to be an effective mode of communication with the market. These includes advertising, personal selling, public relations and promotional sales (Twedt & Wolfe 2011, p.8). The main aim of promotion mix includes market positioning, segmenting and targeting. In an example, Coca-Cola Company has been able to manipulate different promotion mixes on different market segments to become one of the best performing multinational company in the world. Lans, T. W., H., Hulsink, H., Baert, and M. Mulder, 2008, Entrepreneurship education and training in the small business context: Insights from

Reading response Essay Example | Topics and Well Written Essays - 500 words - 31

Reading response - Essay Example The criticism and the deep analysis of the subversive black comedy that follows increases my knowledge and confirms my desire to follow up the art further. It further reminded me of an instance some years back when a colleague was greatly against my choice of favorite African art and drama. I was however on the verge of losing the argument. This was simply because even though I felt that the art was my favorite, I did not have any facts or historical information about it. Her opinion challenged me to research and discover my field to some length. This meant that the next time a similar argument arose, I was ready to challenge her back and convince her of my stand and opinion as not far-fetched. The mention of a number of artists who were the origin and the founders of the subversive black comedy creates in me a perception that the author is indeed an authority in the field. It amazes me how the author clinically articulates and relates the reasons for the origin of the art and its progress to the perception that it creates among people and how most misinformed people today perceive it negative. It is particularly satisfying to me when the author analytically brings out the relationship between the controversial novel, â€Å"Black no More† by George Schuyler with the African American comedy development. The flashback to the times and actions of artists and comedians such as Gregory, who in my own opinion was properly using humor to communicate the evils of racial segregation in America, is very satisfying. Humor, as noted from the reading is an easier way of communicating issues that seem rather painful without having to create the pain. Looking more closely at the reading, therefore, I believe that there are a number of observation that make the reading worth the space and time. First, the author’s command of art and historical perspective of Subversive Black Comedy is amazing. It is

INTEGRATED NARRATIVE DISCLOSURE Essay Example | Topics and Well Written Essays - 1000 words

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Genetic transformation and competence in e. coli when exposed to the green fluorescent protein

Genetic transformation and competence in e. coli when exposed to the green fluorescent protein INTRODUCTION: The goal of this experiment was to successfully insert the plasmid pGLO, which carries genes for resistance to ampicilin and for green fluorescent protein (GFP), into competent E. coli cells thereby genetically transforming E. coli to have those specific traits. Green Fluorescent Protein comes from the jellyfish Aequorea Victoria and it emits green light when excited by blue light and when in the presence of the sugar arabinose. This protein has proven significant as a gene marker as well as other forth coming uses in biochemistry, cell and microbiology (Allison, Sattenstall, 2007). In a study done by Allison and Sattenstall (2007), it was found that introducing GFP into a cell causes changes in the cell physiology that might lead to antimicrobial susceptibility of the cell. This could be of concern because of its widespread use and Allison and Sattenstall urge caution when interpreting data from studies that used GFP (Allison, Sattenstall, 2007). According to Tsen et al., the E. c oli bacteria can naturally transform with inserted plasmids and integrate them without special treatments. As long as the DNA in the plasmids is Concatemeric linear, monomeric circular or supercoiled forms of plasmid, they can transform the E. coli, whereas linear monomer cannot transform it (Tsen, et al., 2002). The uses of green fluorescent protein in competent cells such as E. coli as mentioned before are very useful in gene markers and other studies in biochemistry, cell and microbiology, however, there are still being advances made for GFP. In a study done by Torrado, Iglesias and Mikhailov, techniques were improved in how well cells expressed the GFP gene based on the growing environments (Torrado, Iglesias, Mikhailov, 2008). In our experiment, we postulate that the E. coli will be competent for the pGLO plasmid carrying GFP and resistance to ampicilin. METHODS AND MATERIALS: In this experiment we will be using the plasmid pGLO which has genes for GFP and resistance to ampicilin. In order to force the plasmids into the E. coli cells, we will be using a heat shock treatment. This heat shock treatment causes the pores in the E. coli cell membrane to open, which allows the plasmid pGLO to enter the cell. We will test an E. coli centrifuge tube that has been exposed to pGLO and a centrifuge tube that has not been exposed to pGLO as our control. We labeled two centrifuge tubes with +pGLO and -pGLO to represent which tube carried the plasmid and which was our control, respectively. We first pipette 250 microliters of transformation solution into the tubes and added approximately 2 pen tip sized E. coli colonies. We then added the pGLO plasmids to the tube labeled +pGLO and rested both tubes on ice. The ice will make it so that the heat shock will have a greater affect on the E. coli, thereby increasing our chances of successful entrance of the plasmid. We then applied the heat shock treatment to the two centrifuge tubes by putting them in a 42ÂÂ °C water bath for 50 seconds. Afterward we put them back into the ice bath and prepared to put them into the four prepared agar plates. The four agar plates were split into two sets, two help +pGLO and two held our control -pGLO. The first plate contained just Luria Broth (LB) and 250 microliters of the -pGLO substance. The second control plate was LB with a mix of ampicilin (amp) and -pGLO E. coli solution which will ideally not grow any E. coli because E. coli by itself is not resistant to ampicilin. The third plate is used with +pGLO solution and is another LB/amp plate. The fourth and final plate is another +pGLO plate and contains LB and ampicilin but also arabinose, which is needed for the expression of the GFP. RESULTS: In this experiment, we used heat shock treatment in order to insert the pGLO plasmid into E. coli cells because the plasmid carries the genes that code for green fluorescent protein and ampicilin resistance. After a week of incubation in the refrigerator, we analyzed our four Petri dishes. All plates came out as predicted. Our first control plate (-pGLO E. coli cells) contained Luria Broth and ampicilin and it sustained 0% E. coli cell growth. The second control plate (-pGLO E. coli cells) contained only Luria Broth and there was 100% coverage of the agar plates. The lawn made by the E. coli cells was a whitish clear color in normal light and were not fluorescent green when exposed to UV light. In the two transformation plates, we received positive results matching our predictions. In the first transformation plate (+pGLO E. coli cells) there was a presence of Luria Broth and ampicilin. There were roughly 140 colonies of E. coli cells which was about 60% coverage of the Petri dish. Each of the colonies was an off whitish color under normal light but were not fluorescent green under UV light. The second transformation plate (+pGLO E. coli cells) contained a mixture of Luria Broth, ampicilin and arabinose. This plate had E. coli colony growth but there were only roughly 40 E. coli colonies, making about a 25% coverage of the plate. Again these colonies were whitish in color when exposed to normal light however, they did turn fluorescent green under the UV light. TABLE OF RESULTS: TYPE OF PLATE CONTENTS SKETCH OF PLATE OBSERVATIONS Transformation +pGLO/LB/amp/ara -Growth of Colonies (40 count; 25% coverage) -Whitish color in normal light -Fluorescent green under UV Transformation +pGLO/LB/amp -Growth in Colonies (140 count; 60% coverage) -Whitish color in normal light -No fluorescent green color under UV Control -pGLO/LB/amp -No E. coli growth, E. coli not transformed (0% coverage) Control -pGLO/LB -E. coli growth present (100% coverage) -Whitish color in normal light -No fluorescent color in UV light DISCUSSION: The hypothesis is the following: After heat shock treatment, the competent E. coli cells will receive the plasmid pGLO, and the E. coli cells will be transformed. We predicted that the E. coli cells would take in the plasmid and transform in our two transformation plates. In the -pGLO/LB control plate we predicted that significant growth would happen because there is no antibiotics and only an optimal growing environment. In the -pGLO/LB/amp control plate we predicted that there would be no growth of E. coli because ampicilin is present, an antibiotic that E. coli is not naturally resistant to. In the transformation plate +pGLO/LB/amp we predicted that there would be E. coli growth considering we hypothesized that the plasmid would be accepted by the E. coli cell, thereby giving it ampicilin resistance. In our last transformation plate +pGLO/LB/amp/ara we again expected growth of E. coli since we hypothesized the E. coli cell would be competent for the plasmid. We also expected that this would be the plate to glow fluorescent green since arabinose, the sugar that allows for the glowing, was present in the agar plate. In order for this experiment to show true results, we added the two control plates with different purposes. The first plate contained only Luria Broth, the ideal growing environment for E. coli. This plate was used to make sure that our E. coli cells were healthy and able to grow consistently. If they were unable to grow, that would mean that our cells were unhealthy or contaminated, which would in turn affect the results of our transformation plates. Our results for this plate were that we had healthy E. coli cells since they produced a full lawn. Our second plate was the one with both Luria Broth and ampicilin for the growing environment. We did not have any growth of E. coli on this plate, just as we predicted. This is good because the plasmid we were using to transform the E. coli cells have the gene that causes ampicilin resistance. If our E. coli had been contaminated or already transformed from its non-resistance state, we would see it in this control plate. If we had seen gro wth, we would know that our results for the transformation plates were faulty because our normal E. coli was already resistant. Next we examined our transformation plates. These plates were the ones that we exposed to the pGLO plasmid. Our first plate had Luria Broth and ampicilin, just like our control; however, since we treated this batch with the pGLO plasmid followed by heat shock treatment, we expected to see growth. Our results from this plate did show that the E. coli grew in the ampicilin agar plate, thereby showing how many of the E. coli cells received the plasmid and were able to be genetically transformed. However, under the UV light, the colonies did not glow fluorescent green because of the absence of arabinose. Our second transformation plate had Luria Broth, ampicilin and arabinose. Our results followed our predictions that we would see growth and have the colonies glow under the UV light. This is because the E. coli that took the plasmids were transformed so they showed their new resistance to ampicilin and they showed that when grown in an environment where arabinose is present, the green fl uorescent protein will be expressed. Our results did indeed support our hypothesis because the E. coli were transformed in our transformation plates because we saw that colonies were able to grow in an environment where ampicilin was present and also the green fluorescent protein was expressed in arabinose rich environments. There was an area of weakness in our experiment. The crucial part, the heat shock that opens the cellular membrane pores, could have gone a bit smoother. Our times were not exact due to many groups trying to do this part all at once. Secondly, there is room for error in the consistency of our experiment plates since each member of the group took turns at each stage of the process. In conclusion, the results of our experiment proved our hypothesis that the E. coli cells were competent for the pGLO plasmid. Our results were consistent with our predictions. We found that the E. coli cells can be transformed by the plasmid after our heat shock treatment. Our control plates can out controlled and our transformation plates produced colonies that expressed the GFP gene. SOURCES: Allison, D.G., Sattenstall, M.A. (2007). The Influence of green fluorescent protein incorporation on bacterial physiology: a note of caution. Journal of Applied Microbiology, 103(2), 318-324 Suh-Der Tsen, S., Suh-Sen Fang, S., Mei-Jye Chen, S., Jun-Yi Chien, S., Chih-Chun Lee, S., Han-Lin Tsen, D. (2002). Natural Plasmid Transformation in Escherichia coli. Journal of Biomedical Science, 9(3), 246-252. doi:10.1159/000059425. Torrado, M., Iglesias, R., Mikhailov, A.T. (2008). Detection of protein interactions based on gfp fragment complementation by fluorescence microscopy and spectrofluorometry. BioTechniques, 44(1), 70-74.

Defying Male Power in John Websters The Duchess of Malfi Essay

  Ã‚   John Webster's play The Duchess of Malfi is an illustration of the unequal power relations between the sexes during the sixteenth century. In the play the brothers Ferdinand and the Cardinal are shown as men who want to control their sister the Duchess by not letting her remarry. Out of this situation emerges the Duchess who, in spite of her promise not to marry again (p. 1298), will do the complete opposite, thus defying male power. Her conversation with Antonio (lines 317-61, pp. 1292-3) is an example of this because in her speech the Duchess intends to make Antonio realize that she is against both the conventions of marriage codes and men's assumptions of women's sexuality. The Duchess, after she puts her wedding-ring upon Antonio's finger, sets out to convince him that they have the right to become husband and wife. She tells him that his lower status should not stop her from marrying him. Being a Duchess, she argues, she has the power to "raise [him] higher" (line 319). When Antonio objects to such an "ambition" she even offers him her riches. Thus the Duc... Defying Male Power in John Webster's The Duchess of Malfi Essay   Ã‚   John Webster's play The Duchess of Malfi is an illustration of the unequal power relations between the sexes during the sixteenth century. In the play the brothers Ferdinand and the Cardinal are shown as men who want to control their sister the Duchess by not letting her remarry. Out of this situation emerges the Duchess who, in spite of her promise not to marry again (p. 1298), will do the complete opposite, thus defying male power. Her conversation with Antonio (lines 317-61, pp. 1292-3) is an example of this because in her speech the Duchess intends to make Antonio realize that she is against both the conventions of marriage codes and men's assumptions of women's sexuality. The Duchess, after she puts her wedding-ring upon Antonio's finger, sets out to convince him that they have the right to become husband and wife. She tells him that his lower status should not stop her from marrying him. Being a Duchess, she argues, she has the power to "raise [him] higher" (line 319). When Antonio objects to such an "ambition" she even offers him her riches. Thus the Duc...

General Manager Essay

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Free Essays on Changing Our Atmosphere

Our Changing Atmosphere Energy from the sun drives the earth’s weather and climate, and heats the earth’s surface; in turn, the earth radiates energy back into space. Atmospheric greenhouse gases (water vapor, carbon dioxide, and other gases) trap some of the outgoing energy, retaining heat somewhat like the glass panels of a greenhouse. Without this natural greenhouse effect, temperatures would be much lower than they are now, and life as known today would not be possible. Instead, thanks to greenhouse gases, the earth’s average temperature is a more hospitable 60Â °F. However, problems may arise when the atmospheric concentration of greenhouse gases increases. Since the beginning of the industrial revolution, atmospheric concentrations of carbon dioxide have increased nearly 30%, methane concentrations have more than doubled, and nitrous oxide concentrations have risen by about 15%. These increases have enhanced the heat-trapping capability of the earth’s atmosphere. Sulfate aerosols, a common air pollutant, cool the atmosphere by reflecting light back into space; however, sulfates are short-lived in the atmosphere and vary regionally. Why are greenhouse gas concentrations increasing? Scientists generally believe that the combustion of fossil fuels and other human activities are the primary reason for the increased concentration of carbon dioxide. Plant respiration and the decomposition of organic matter release more than 10 times the CO2 released by human activities; but these releases have generally been in balance during the centuries leading up to the industrial revolution with carbon dioxide absorbed by terrestrial vegetation and the oceans. What has changed in the last few hundred years is the additional release of carbon dioxide by human activities. Fossil fuels burned to run cars and trucks, heat homes and businesses, and power factories are responsible for about 98% of U.S. carbon dioxide emissions, 24% ... Free Essays on Changing Our Atmosphere Free Essays on Changing Our Atmosphere Our Changing Atmosphere Energy from the sun drives the earth’s weather and climate, and heats the earth’s surface; in turn, the earth radiates energy back into space. Atmospheric greenhouse gases (water vapor, carbon dioxide, and other gases) trap some of the outgoing energy, retaining heat somewhat like the glass panels of a greenhouse. Without this natural greenhouse effect, temperatures would be much lower than they are now, and life as known today would not be possible. Instead, thanks to greenhouse gases, the earth’s average temperature is a more hospitable 60Â °F. However, problems may arise when the atmospheric concentration of greenhouse gases increases. Since the beginning of the industrial revolution, atmospheric concentrations of carbon dioxide have increased nearly 30%, methane concentrations have more than doubled, and nitrous oxide concentrations have risen by about 15%. These increases have enhanced the heat-trapping capability of the earth’s atmosphere. Sulfate aerosols, a common air pollutant, cool the atmosphere by reflecting light back into space; however, sulfates are short-lived in the atmosphere and vary regionally. Why are greenhouse gas concentrations increasing? Scientists generally believe that the combustion of fossil fuels and other human activities are the primary reason for the increased concentration of carbon dioxide. Plant respiration and the decomposition of organic matter release more than 10 times the CO2 released by human activities; but these releases have generally been in balance during the centuries leading up to the industrial revolution with carbon dioxide absorbed by terrestrial vegetation and the oceans. What has changed in the last few hundred years is the additional release of carbon dioxide by human activities. Fossil fuels burned to run cars and trucks, heat homes and businesses, and power factories are responsible for about 98% of U.S. carbon dioxide emissions, 24% ...

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Political Advertising essays Political Advertisings Influence on News, the Public, and Their Behavior In this article, the author Marilyn Roberts says that there are two ways of political advertising to influence the public opinion towards the candidates. According to her the candidates have the ability to influence voters directly through paid advertising and indirectly through their campaigns. Roberts also says that agenda setting plays a big role in political advertising. The main idea of the article is the use of political advertisements to deliverer the salience or the importance of the information about the candidates or the issues to the public. She also uses other authors articles and researches in order to give us more information and examples about the political advertising. Based on other authors researches, Roberts demonstrates that political advertising was a contributing factor to candidate choice in the decision making process. She suggests that a particular advertisement may have a variety of effects based on voters needs and motivations. She talks about the triad relationship that a high level of television exposure leads to a high level of advertising exposure, which in turn leads to high effect toward candidate and high salience of issues stressed in the candidates advertisements. People do not know about some of the existing problems and they only find them out during the elections. The candidates bring out different kind of issues and problems that are in the public interests, and they promise to solve them if they get elected. So people choose the candidates by looking what kind of issues they will raise. But unfortunately, we have to agree that it is only for a short period of time until they get elected. As we all know, most of the candidates just forget or do not care anymore about those issues afterwards. The author distinguishes four main aims of political advertising. The...

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