Political Advertising essays

Political Advertising essays Political Advertisings Influence on News, the Public, and Their Behavior In this article, the author Marilyn Roberts says that there are two ways of political advertising to influence the public opinion towards the candidates. According to her the candidates have the ability to influence voters directly through paid advertising and indirectly through their campaigns. Roberts also says that agenda setting plays a big role in political advertising. The main idea of the article is the use of political advertisements to deliverer the salience or the importance of the information about the candidates or the issues to the public. She also uses other authors articles and researches in order to give us more information and examples about the political advertising. Based on other authors researches, Roberts demonstrates that political advertising was a contributing factor to candidate choice in the decision making process. She suggests that a particular advertisement may have a variety of effects based on voters needs and motivations. She talks about the triad relationship that a high level of television exposure leads to a high level of advertising exposure, which in turn leads to high effect toward candidate and high salience of issues stressed in the candidates advertisements. People do not know about some of the existing problems and they only find them out during the elections. The candidates bring out different kind of issues and problems that are in the public interests, and they promise to solve them if they get elected. So people choose the candidates by looking what kind of issues they will raise. But unfortunately, we have to agree that it is only for a short period of time until they get elected. As we all know, most of the candidates just forget or do not care anymore about those issues afterwards. The author distinguishes four main aims of political advertising. The...