5 Simple Marketing Strategies for First-Time Authors

5 Simple Marketing Strategies for First-Time Authors 5 Simple Marketing Strategies for First-Time Authors Brent Jones recently  gave up his freelance career as a social media manager to pursue creative writing full-time. At the end of this past February, he published his debut novel,  The Fifteenth of June, and in  the following month, Brent has been focused on what he knows to be an equally important part of an author's job: marketing.  In this article, he  shares 5 simple marketing strategies that all first-time authors can (and should!) try, and how his efforts have already started to pay off. I had the good  fortune of hiring  Laura Mae Isaacman  to edit my book through Reedsy - she worked tirelessly to make my debut release,  The Fifteenth of June, as powerful as it could be. But no matter how great a book is, publishing it is only  half the battle. For new authors such as myself, it takes a lot of work to  market a novel and find our first readers. To quote Amy Collins, author of  The Write Way:â€Å"Writing a great book is a basic requirement for simply being allowed a chance to succeed in the marketplace.†I will be outlining in this post some of the launch strategies I used  to market my debut novel.This list is not intended to be exhaustive, and I am not an expert marketer of literary fiction. But there's a lot we can learn from  one another, and I hope to start a productive discussion in the comments below.Ready? "Publishing a book is only half the battle. The other half is marketing it." @AuthorBrentJ 1. Run a free Kindle promotion 685 people entered my giveaway, but more importantly,  300+ users added my book  to their  to-read  shelf. And when a user adds a book to one of his or her shelves, it appears as an update in their feed, meaning their friends on Goodreads  can see that they have added my book!Most of those 10 print copies have been delivered, so it will be interesting to see in the coming weeks how many of those winners read the book, write a review, or recommend it to a friend. One recipient, Denise Levendoski, has already written a glowing review of The Fifteenth of June on Goodreads.The bottom line?It's been about a month since I published my book, and  I've sold close to 100 copies of my book at regular price, not including revenue generated through the Kindle Unlimited Lending Library.As far as I'm concerned, I’m off to a great start, considering  some of my marketing initiatives, such as reaching out to book bloggers, haven't even begun to pay off. Not to mention that many who  downloaded  The Fifteenth of June  haven't read it yet.In the meantime, I'm focused on my next novel, which I intend to publish by  August. I've heard from other  self-published authors that it generally takes four titles to gain  some traction. Not true in every case, I suppose, but  a fair guideline nonetheless. "Writing and marketing is a tough balancing act, but must be maneuvered to succeed." @AuthorBrentJ It's a tough balancing act - writing and marketing - but both aspects of the job have to be maneuvered in equal measure if we, as writers, hope to be successful author-entrepreneurs.The Fifteenth of June is available in paperback from Amazon and on Amazon Kindle!Head to Brent's website  to subscribe to his newsletter, or follow him on Twitter for more!Have you tried any of Brent's marketing tips? How did they work for you? Or do you have marketing ideas for first-time authors that weren't included in the list?  Leave any thoughts, experiences, or questions for Brent  in the comments below.

buy custom What Consumers Get from Bottled Water essay

buy custom What Consumers Get from Bottled Water essay The bottled water industry has grown exponentially over the years and multinational brands like Aquafina (Pepsi), Evian, Dasani (coke), Pure Life (Nestle) and Fiji Water are making billions of dollars of profits annually. These companies cater to a very large and growing market of consumers around the world (Karslen et al. 191). Western Europe is the biggest market for bottled water which is responsible for the 50 per cent of the total global sales of bottled water each year (Napier and Kodner 800). US accounts for the second highest percentage of consumption of bottled water (Jukes 20). This is an ironic fact as tap water which fulfils the same purpose is available to people for consumption in a far more convenient fashion and for far less money. The consumers are driven towards consumption of bottled water because of their concerns for health and safety (Dana 380). Private brand labels of bottled water have convinced consumers using findings of studies that tap water is impure and holds the potential to harm health. They promise clean, pure and fresh water to consumers with an exchange of a high retail price. The question that arises is whether consumers are getting the value for money (Napier and Kodner 800). Studies conducted recently have shown evidence that bottled water falls short of the expectations of the consumers and is far riskier to consume than tap water (Badr et al. 210). As shocking as this statement sounds, there exists solid evidence of the fact that consumers are being exploited and ripped off with the water sold in bottles that not only has impurities but also is the source of environmental destruction through the hands of the consumers. Bottled water companies have created a culture of consumerism that has established deep roots of fears associated with tap water. The consumers are convinced that tap water is harmful to their health. Owing to the culture of consumerism and perceptions of buyers, what is expensive has more value for money and despite of the decrease in the disposable incomes of buyers, they are not ready to settle low for their health (Napier and Kodner 801). Bottled water companies have achieved this status of supremacy in the global market through extensive social marketing initiatives aimed at public awareness of the harms of tap water, following by mind and heart opening advertisement campaigns, the focus of which has been long tied with public health and safety concerns (Dana 382). Their drive, however, has been throughout for profit maximization, like any other form of private business. To ensure the safety and purity in water, extensive financial investments in water testing and purification a re required. Companies transfer this cost onto consumers by charging high prices for their brands with the promise of clean and pure water (Napier and Kodner 802). However, consumers may not always get what they have paid highly and dearly for. Where tap water supply, under the control of the municipal government, is processed through water purification plants and is checked by Federal Testing Authority for its constituents, the testing and purification of bottled wate is not transparent as private companies do not disclose their plant addresses let alone quality assurance reports (Jukes 22). The evidence they provide to convince consumers of the quality and value-added benefits of bottled water come in the form of advertising and promotional campaigns that allows them to stay profitable (Karlsen et al. 190). This raises concerns for their accountability and responsibly towards providing consumers with pure and clean water as promised. According to Food and Water Watch, bottled water sold by private companies provides only 59 per cent purified water, while the remaining constituent is spring or mineral water that is neither tested nor purified prior to packaging (Badr et al., 211). In order to increase profit margins, compa nies try to reduce production costs as much as possible. It has been found that the main costs for bottled water companies come from packaging and delivery, where they save tremendous amounts of costs by cutting down entirely on purification and testing processes. The marketing communications delivered to consumers is used instead to attract consumers to purchase the bottled water, which is home to hidden impurities, and pay thousand times more for it than they do for tap water. Tap water too is not isolated from contamination. It too contains traces of iron and bacteria contaminations and in under-developed and developing countries. People, especially in rural areas, get slightly contaminated and impure water delivered to their home. This is because of the lack of funding to install better and more water purification and testing plants. Tap water constituents, however, are fairly monitored and regularly tested and purified to provide quality water supply to the public in the US (Jukes 23). When it comes to bottled water, the contaminants are far more in quantity and in magnitude of affect on the health of the consumers. Other than bacteria contaminants, according to the tests of branded bottled water conducted by the Natural Resources Defense Council in the US, bottled water was fund to hold arsenic and carcinogenic contaminants (Jukes 21). Also, FDA has reported regularly for the last fifteen years of the evidence of DEHP phthalates in bottled water, which is a plastic ingredient (Badr et al., 215). On another note, consumers purchase bottled water from retail stores who buy in large stocks from the distributors. There is no way of knowing how long the bottles have occupied the shelves. The longer the bottle stays on the shelf, the more harmful it becomes, with impurities exponentially growing inside (Dana 383). This is something that is never noticed by consumers, as they take bottled water, like any other packaged product that holds the promises of quality and has a use and expiry date. The expiry dates on bottled water do not necessarily hold true. The perceived value held by consumers of bottled water is so great that it suppresses any concerns that they may have for the quality of the water. Where bacteria contaminations causes diseases like typhoid, jaundice, and digestive problems, contaminations of metallic elements caauses severe hormonal imbalances paving way for obesity, male infertility. These results come from the direct testing of the bottled water (Jukes 22). However, if consumers are to get affected with diseases that have resulted from the regular drinking of bottled water, they may never know that the water they drank caused their medical condition, as water is hardly every blamed unless evidence is actually seen either floating in the water itself or proven by medical experts. Not only is what is inside the bottles of water is harmful for the consumers but the packaging that holds the water till it is consumed is too home to a whirlpool of environmental and health hazards. The plastic used in the bottles of water contains petroleum which not only affects the quality of water in the bottles and in turn the health of the consumers, it makes the bottles severally damaging to the environment (Napier and Kodner 802). The brands are delivered in plastic bottles that are recyclable. However, not all consumes feel the need to recycle and a large number of them throw the bottles way. These do not necessarily get back to the plants to get reused and transformed into reusable forms. Instead, the thrown-away bottles add to pollution in the form of large pile of dumps that not only produce harmful gases and odors, but also consume unnecessary space on land that could otherwise be used for a constructive and useful purpose for the benefit of the society (Karlsen et al. 191). The trashed bottles, upon piling up with other forms of dumped items, only create unpleasant sights which is undesirable for all. And the consumers of products are the ones responsible for producing and increasing the level of population in their environment. Therefore, consumers not only cause severe and fatal damage to their health, but also harm the natural sanctity of their environment and atmosphere, making the planet a much congested and unpleasant place to live. Consumers live by the notion of seeing is believing. Where apparent signs of impurities are negligible and the level of purity water is nothing short of impressive upon a glance, consumers only are assured of the promise of the bottled water brand. And even after consumption, if no signs of bad or weird taste are witnessed, the consumers develop brand associations and get loyal to it and go for repeat purchases. This is why the bottled water industry has grown so rapidly over a short period of time. It is only if, the consumers conduct tests themselves, or their doctors inform them of the harm they bring to themselves every day through drinking bottled water, can they be convinced of the potential time bomb that bottled water holds within itself, not only for the consumers health but also for the atmosphere and the environment that people live in. in this way, not only do the consumers of bottled water are affected, but also the trees, animals and the people who consume tap water, ar e severally affected. It is only time that people reverse their invalid perceptions of bottled water and bring their attention back to tap water which is far less harmful and more quality assured. Buy custom What Consumers Get from Bottled Water essay

Seminar Papers Essay Example | Topics and Well Written Essays - 250 words

Seminar Papers - Essay Example Its cost effectiveness, leads to employee retention, increased market share, more access to customers and reduced risks. Example, in a fashion market, one requires to keep on updating the product in order to retain the current customers. â€Å"Just in time† is a term used to describe result of a process of manufacturing which finished its work just at the scheduled time. It reduces set up time, lessens storage space needed, assumes an extent of input stability cost and insists on precision. It however leads to time wastage in traffic jams, a supplier can depend too much on one manufacturer (Arjan J, 2009, p.295). Example, in Japan Toyota is vulnerable to this disadvantage, therefore it uses a strong long-term connection with few suppliers and can use its own stuff to assist the suppliers improve their processes. Advertising is simply informing potential customers of the existence of your service or products. It is very effective in that one targets his/her audience and controls the entire advertisement process (Tuten, T. L. A, 2008, p. 55). Advertising in social network provides a platform where a producer can interact with the customers and know their response towards a product. In addition, it enables the marketer to identify any changes in the consumer behavior therefore, making it to be an effective mode of communication with the market. These includes advertising, personal selling, public relations and promotional sales (Twedt & Wolfe 2011, p.8). The main aim of promotion mix includes market positioning, segmenting and targeting. In an example, Coca-Cola Company has been able to manipulate different promotion mixes on different market segments to become one of the best performing multinational company in the world. Lans, T. W., H., Hulsink, H., Baert, and M. Mulder, 2008, Entrepreneurship education and training in the small business context: Insights from

Reading response Essay Example | Topics and Well Written Essays - 500 words - 31

Reading response - Essay Example The criticism and the deep analysis of the subversive black comedy that follows increases my knowledge and confirms my desire to follow up the art further. It further reminded me of an instance some years back when a colleague was greatly against my choice of favorite African art and drama. I was however on the verge of losing the argument. This was simply because even though I felt that the art was my favorite, I did not have any facts or historical information about it. Her opinion challenged me to research and discover my field to some length. This meant that the next time a similar argument arose, I was ready to challenge her back and convince her of my stand and opinion as not far-fetched. The mention of a number of artists who were the origin and the founders of the subversive black comedy creates in me a perception that the author is indeed an authority in the field. It amazes me how the author clinically articulates and relates the reasons for the origin of the art and its progress to the perception that it creates among people and how most misinformed people today perceive it negative. It is particularly satisfying to me when the author analytically brings out the relationship between the controversial novel, â€Å"Black no More† by George Schuyler with the African American comedy development. The flashback to the times and actions of artists and comedians such as Gregory, who in my own opinion was properly using humor to communicate the evils of racial segregation in America, is very satisfying. Humor, as noted from the reading is an easier way of communicating issues that seem rather painful without having to create the pain. Looking more closely at the reading, therefore, I believe that there are a number of observation that make the reading worth the space and time. First, the author’s command of art and historical perspective of Subversive Black Comedy is amazing. It is

INTEGRATED NARRATIVE DISCLOSURE Essay Example | Topics and Well Written Essays - 1000 words

INTEGRATED NARRATIVE DISCLOSURE - Essay Example This inevitably gives rise to a better understanding to investors and improves relationships between stakeholders. In addition, the underlying procedure needed to generate this information can also improve governance and enhance board effectiveness. A more important reason why firms embrace narrative reporting is that it is not a burden, rather an opportunity, which when used appropriately can act as a basis for developing real competitive advantage. According to Brennan, Pierce & Encarna, (2000), narrative disclosure is essential in effective communication in organizational audience, inclusive of stakeholders, shareholders, and the entire society. For instance, corporate narrative records are used to give an account of managerial decisions and actions, to notify shareholders on strategies, to institute organizational reputation and identity, to influence organizational audiences concerning the legality of a firm, to persuade shareholders on the benefits of a takeover or merger. Acco rding to the Financial Reporting Council, (FRC), the most vital disclosures for shareholders are: sporting out the most critical risks and how to manage them; an explanation of the monetary position and financial results; a blueprint of future prospects and plans; and a description of the business model. Narrative reporting plays all the right notes, though it plays all of them at the same time. From the time of the financial crisis, as anticipations have been determined by yearly reports as descriptors of models in business, opinions have come up about its potential to communicate business models. Growing regulatory complexity, uncertainty as to what audience narrative reports serve and extreme detail have all merged to create a culture that produces a deafening dissonance of â€Å"noise† on any individual attempting to read an annual report. Data overload is adversely hampering the significance of narrative reporting, a case that is quite frankly, rather annoying. The †Å"front† part of a yearly report; any financial statement that is not audited has an essential role to play in annual reports. Dissimilar from the numbers, narrative reports gives a company the opportunity to present its story in a unique way by providing a sense of a firm in a manner that cannot be achieved when using a balance sheet. Prose can disclose a company’s operating environment, strategic direction, its values, and governance structure (Sydserff & Weetman (1999), While it is not a guarantee for a narrative report to be used by the senior most investors who may probably interrogate a company, this report is extremely precious to the entire host of other stakeholders, regardless of whether they are potential shareholders, potential customers, or employees. Within this report, there should be some data that will have an impact on investment decisions. However, whilst narrative reports are viewed as a shareholder tool, it is the regulators’ needs that seem to be taking priority in their preparation. The critical challenge or problem in report preparation is the number of necessities placed on preparers, as well as the time and cost involved in developing the report. A lot of effort and time can be spent working on report sections to achieve regulatory needs that are of little significance to any person, either by giving too many details or offering nothing but neutral, regulatory-approved company-talk. The nature of some

Genetic transformation and competence in e. coli when exposed to the green fluorescent protein

Genetic transformation and competence in e. coli when exposed to the green fluorescent protein INTRODUCTION: The goal of this experiment was to successfully insert the plasmid pGLO, which carries genes for resistance to ampicilin and for green fluorescent protein (GFP), into competent E. coli cells thereby genetically transforming E. coli to have those specific traits. Green Fluorescent Protein comes from the jellyfish Aequorea Victoria and it emits green light when excited by blue light and when in the presence of the sugar arabinose. This protein has proven significant as a gene marker as well as other forth coming uses in biochemistry, cell and microbiology (Allison, Sattenstall, 2007). In a study done by Allison and Sattenstall (2007), it was found that introducing GFP into a cell causes changes in the cell physiology that might lead to antimicrobial susceptibility of the cell. This could be of concern because of its widespread use and Allison and Sattenstall urge caution when interpreting data from studies that used GFP (Allison, Sattenstall, 2007). According to Tsen et al., the E. c oli bacteria can naturally transform with inserted plasmids and integrate them without special treatments. As long as the DNA in the plasmids is Concatemeric linear, monomeric circular or supercoiled forms of plasmid, they can transform the E. coli, whereas linear monomer cannot transform it (Tsen, et al., 2002). The uses of green fluorescent protein in competent cells such as E. coli as mentioned before are very useful in gene markers and other studies in biochemistry, cell and microbiology, however, there are still being advances made for GFP. In a study done by Torrado, Iglesias and Mikhailov, techniques were improved in how well cells expressed the GFP gene based on the growing environments (Torrado, Iglesias, Mikhailov, 2008). In our experiment, we postulate that the E. coli will be competent for the pGLO plasmid carrying GFP and resistance to ampicilin. METHODS AND MATERIALS: In this experiment we will be using the plasmid pGLO which has genes for GFP and resistance to ampicilin. In order to force the plasmids into the E. coli cells, we will be using a heat shock treatment. This heat shock treatment causes the pores in the E. coli cell membrane to open, which allows the plasmid pGLO to enter the cell. We will test an E. coli centrifuge tube that has been exposed to pGLO and a centrifuge tube that has not been exposed to pGLO as our control. We labeled two centrifuge tubes with +pGLO and -pGLO to represent which tube carried the plasmid and which was our control, respectively. We first pipette 250 microliters of transformation solution into the tubes and added approximately 2 pen tip sized E. coli colonies. We then added the pGLO plasmids to the tube labeled +pGLO and rested both tubes on ice. The ice will make it so that the heat shock will have a greater affect on the E. coli, thereby increasing our chances of successful entrance of the plasmid. We then applied the heat shock treatment to the two centrifuge tubes by putting them in a 42ÂÂ °C water bath for 50 seconds. Afterward we put them back into the ice bath and prepared to put them into the four prepared agar plates. The four agar plates were split into two sets, two help +pGLO and two held our control -pGLO. The first plate contained just Luria Broth (LB) and 250 microliters of the -pGLO substance. The second control plate was LB with a mix of ampicilin (amp) and -pGLO E. coli solution which will ideally not grow any E. coli because E. coli by itself is not resistant to ampicilin. The third plate is used with +pGLO solution and is another LB/amp plate. The fourth and final plate is another +pGLO plate and contains LB and ampicilin but also arabinose, which is needed for the expression of the GFP. RESULTS: In this experiment, we used heat shock treatment in order to insert the pGLO plasmid into E. coli cells because the plasmid carries the genes that code for green fluorescent protein and ampicilin resistance. After a week of incubation in the refrigerator, we analyzed our four Petri dishes. All plates came out as predicted. Our first control plate (-pGLO E. coli cells) contained Luria Broth and ampicilin and it sustained 0% E. coli cell growth. The second control plate (-pGLO E. coli cells) contained only Luria Broth and there was 100% coverage of the agar plates. The lawn made by the E. coli cells was a whitish clear color in normal light and were not fluorescent green when exposed to UV light. In the two transformation plates, we received positive results matching our predictions. In the first transformation plate (+pGLO E. coli cells) there was a presence of Luria Broth and ampicilin. There were roughly 140 colonies of E. coli cells which was about 60% coverage of the Petri dish. Each of the colonies was an off whitish color under normal light but were not fluorescent green under UV light. The second transformation plate (+pGLO E. coli cells) contained a mixture of Luria Broth, ampicilin and arabinose. This plate had E. coli colony growth but there were only roughly 40 E. coli colonies, making about a 25% coverage of the plate. Again these colonies were whitish in color when exposed to normal light however, they did turn fluorescent green under the UV light. TABLE OF RESULTS: TYPE OF PLATE CONTENTS SKETCH OF PLATE OBSERVATIONS Transformation +pGLO/LB/amp/ara -Growth of Colonies (40 count; 25% coverage) -Whitish color in normal light -Fluorescent green under UV Transformation +pGLO/LB/amp -Growth in Colonies (140 count; 60% coverage) -Whitish color in normal light -No fluorescent green color under UV Control -pGLO/LB/amp -No E. coli growth, E. coli not transformed (0% coverage) Control -pGLO/LB -E. coli growth present (100% coverage) -Whitish color in normal light -No fluorescent color in UV light DISCUSSION: The hypothesis is the following: After heat shock treatment, the competent E. coli cells will receive the plasmid pGLO, and the E. coli cells will be transformed. We predicted that the E. coli cells would take in the plasmid and transform in our two transformation plates. In the -pGLO/LB control plate we predicted that significant growth would happen because there is no antibiotics and only an optimal growing environment. In the -pGLO/LB/amp control plate we predicted that there would be no growth of E. coli because ampicilin is present, an antibiotic that E. coli is not naturally resistant to. In the transformation plate +pGLO/LB/amp we predicted that there would be E. coli growth considering we hypothesized that the plasmid would be accepted by the E. coli cell, thereby giving it ampicilin resistance. In our last transformation plate +pGLO/LB/amp/ara we again expected growth of E. coli since we hypothesized the E. coli cell would be competent for the plasmid. We also expected that this would be the plate to glow fluorescent green since arabinose, the sugar that allows for the glowing, was present in the agar plate. In order for this experiment to show true results, we added the two control plates with different purposes. The first plate contained only Luria Broth, the ideal growing environment for E. coli. This plate was used to make sure that our E. coli cells were healthy and able to grow consistently. If they were unable to grow, that would mean that our cells were unhealthy or contaminated, which would in turn affect the results of our transformation plates. Our results for this plate were that we had healthy E. coli cells since they produced a full lawn. Our second plate was the one with both Luria Broth and ampicilin for the growing environment. We did not have any growth of E. coli on this plate, just as we predicted. This is good because the plasmid we were using to transform the E. coli cells have the gene that causes ampicilin resistance. If our E. coli had been contaminated or already transformed from its non-resistance state, we would see it in this control plate. If we had seen gro wth, we would know that our results for the transformation plates were faulty because our normal E. coli was already resistant. Next we examined our transformation plates. These plates were the ones that we exposed to the pGLO plasmid. Our first plate had Luria Broth and ampicilin, just like our control; however, since we treated this batch with the pGLO plasmid followed by heat shock treatment, we expected to see growth. Our results from this plate did show that the E. coli grew in the ampicilin agar plate, thereby showing how many of the E. coli cells received the plasmid and were able to be genetically transformed. However, under the UV light, the colonies did not glow fluorescent green because of the absence of arabinose. Our second transformation plate had Luria Broth, ampicilin and arabinose. Our results followed our predictions that we would see growth and have the colonies glow under the UV light. This is because the E. coli that took the plasmids were transformed so they showed their new resistance to ampicilin and they showed that when grown in an environment where arabinose is present, the green fl uorescent protein will be expressed. Our results did indeed support our hypothesis because the E. coli were transformed in our transformation plates because we saw that colonies were able to grow in an environment where ampicilin was present and also the green fluorescent protein was expressed in arabinose rich environments. There was an area of weakness in our experiment. The crucial part, the heat shock that opens the cellular membrane pores, could have gone a bit smoother. Our times were not exact due to many groups trying to do this part all at once. Secondly, there is room for error in the consistency of our experiment plates since each member of the group took turns at each stage of the process. In conclusion, the results of our experiment proved our hypothesis that the E. coli cells were competent for the pGLO plasmid. Our results were consistent with our predictions. We found that the E. coli cells can be transformed by the plasmid after our heat shock treatment. Our control plates can out controlled and our transformation plates produced colonies that expressed the GFP gene. SOURCES: Allison, D.G., Sattenstall, M.A. (2007). The Influence of green fluorescent protein incorporation on bacterial physiology: a note of caution. Journal of Applied Microbiology, 103(2), 318-324 Suh-Der Tsen, S., Suh-Sen Fang, S., Mei-Jye Chen, S., Jun-Yi Chien, S., Chih-Chun Lee, S., Han-Lin Tsen, D. (2002). Natural Plasmid Transformation in Escherichia coli. Journal of Biomedical Science, 9(3), 246-252. doi:10.1159/000059425. Torrado, M., Iglesias, R., Mikhailov, A.T. (2008). Detection of protein interactions based on gfp fragment complementation by fluorescence microscopy and spectrofluorometry. BioTechniques, 44(1), 70-74.

Defying Male Power in John Websters The Duchess of Malfi Essay

  Ã‚   John Webster's play The Duchess of Malfi is an illustration of the unequal power relations between the sexes during the sixteenth century. In the play the brothers Ferdinand and the Cardinal are shown as men who want to control their sister the Duchess by not letting her remarry. Out of this situation emerges the Duchess who, in spite of her promise not to marry again (p. 1298), will do the complete opposite, thus defying male power. Her conversation with Antonio (lines 317-61, pp. 1292-3) is an example of this because in her speech the Duchess intends to make Antonio realize that she is against both the conventions of marriage codes and men's assumptions of women's sexuality. The Duchess, after she puts her wedding-ring upon Antonio's finger, sets out to convince him that they have the right to become husband and wife. She tells him that his lower status should not stop her from marrying him. Being a Duchess, she argues, she has the power to "raise [him] higher" (line 319). When Antonio objects to such an "ambition" she even offers him her riches. Thus the Duc... Defying Male Power in John Webster's The Duchess of Malfi Essay   Ã‚   John Webster's play The Duchess of Malfi is an illustration of the unequal power relations between the sexes during the sixteenth century. In the play the brothers Ferdinand and the Cardinal are shown as men who want to control their sister the Duchess by not letting her remarry. Out of this situation emerges the Duchess who, in spite of her promise not to marry again (p. 1298), will do the complete opposite, thus defying male power. Her conversation with Antonio (lines 317-61, pp. 1292-3) is an example of this because in her speech the Duchess intends to make Antonio realize that she is against both the conventions of marriage codes and men's assumptions of women's sexuality. The Duchess, after she puts her wedding-ring upon Antonio's finger, sets out to convince him that they have the right to become husband and wife. She tells him that his lower status should not stop her from marrying him. Being a Duchess, she argues, she has the power to "raise [him] higher" (line 319). When Antonio objects to such an "ambition" she even offers him her riches. Thus the Duc...

General Manager Essay

1. Planning administration †¢ Provide leadership and vision to the organization by assisting the Board and staff with the development of long range and annual plans, and with the evaluation and reporting of progress on plans . †¢ Oversee preparation of an Annual Report summarizing progress on short and long range plans. †¢ Research and write discussion papers, analysis documents and proposals as needed to assist the organization in determining and meeting its long and short term goals. 2. HR management †¢ Recruitment and contracting of company and project staff; †¢ Employee development, and training; †¢ Policy development and documentation; †¢ Employee relations; †¢ Performance management and improvement systems; †¢ Employment and compliance to regulatory concerns and reporting; †¢ Company-wide committee facilitation including planning, production, staff and †¢ Board of Directors, including arranging meetings and agendas, attending and minuting meetings; 3. Project management: †¢ Manage hire and distribution of music scores and parts, including any performing rights payments. †¢ Oversee the booking of tours this includes: venue liaison from negotiating the deal to distribution of audience questionnaires, programs and merchandise. †¢ Oversee organization of company transport, subsistence and accommodation. †¢ Liaise with Production Manager to oversee hire and delivery / transport of all technical and production equipment. 4. Marketing and PR: †¢ Manage advertising opportunities in other theatre program, press and at venues. †¢ Organize the availability of company members for media/PR events as necessary. †¢ Oversee content, production and distribution of all marketing and publicity materials (posters, program, flyers, mail outs, brochures etc) with director, designer and project manager. †¢ Manage press development; †¢ Co-ordinate the invitation of potential future promoters and supporters of the company. 5. Financial management †¢ Provide recommendations regarding investments and cash strategies. †¢ Oversee preparation of annual budget, regular variance statements and annual audit. †¢ Provide vision regarding overall financial health of the company. †¢ Provide vision and leader ship in long – range fiscal planning to ensure the continuity and solvency of the company. †¢ Provide recommendations regarding effective utilization of long and short term debt, including refinancing and purchasing/sales. †¢ Oversee fundraising efforts. 7. Production/QC: †¢ Insure accurate documentation of production and quality control data and records. †¢ Direct and oversee site production activities and personnel. †¢ Oversee and ensure high safety standards at all times. †¢ Direct production activities to insure safety and compliance with quality control standards, regulatory compliance, and lease agreements. †¢ Oversee and/or ensure good housekeeping at site at all times. 6. Administrative management †¢ Ensure client and vendor file integrity (documents, analytical information where required, communication notations, etc.). †¢ Maintain general oversight and insure accuracy of records including A/R, A/P, Inventory, etc. †¢ Assist in development of forms and tools to increase company efficiency and risk management. III / Job specification of general manager job description 1. A minimum of five years of experience in business management, planning and financial oversight. 2. A minimum of five years of experience in personnel management, including hiring, supervision, evaluation and benefits administration. 3. A minimum of three years of experience working with a board of directors and committees. 4. College graduate or equivalent experience. 5. Proven skills in business and financial management. 6. Demonstrated ability to work with student member – owners. 7. Demonstrated ability to work in a proactively diverse and inclusive organization. 8. Excellent, proven interpersonal, verbal and written communications skills. 9. Demonstrated ability to manage and supervise a staff team. 10. Effective problem – solving and mediation skills. 11. Demonstrated ability to share skills and knowledge with others. 12. Proficiency with office computer equipment and software. 13. Demonstrated ability to multi – task and work in a fast – paced office setting. 14. Proven ability to cope with conflict, stress and crisis situations. III/ TYPES OF EXECUTIVE JOB DESCRIPTION Executive job descriptions include JDs as follows: 1. CEO job description 2. Executive Director job description 3. Operations manager job description 4. Executive assistant job description 5. General manager job description Source: Executive job description and interview questions dictionary III / Compensation and benefits Net salary: 2.950 USD/month. Email: jenny.fata@gmail.com

Free Essays on Changing Our Atmosphere

Our Changing Atmosphere Energy from the sun drives the earth’s weather and climate, and heats the earth’s surface; in turn, the earth radiates energy back into space. Atmospheric greenhouse gases (water vapor, carbon dioxide, and other gases) trap some of the outgoing energy, retaining heat somewhat like the glass panels of a greenhouse. Without this natural greenhouse effect, temperatures would be much lower than they are now, and life as known today would not be possible. Instead, thanks to greenhouse gases, the earth’s average temperature is a more hospitable 60Â °F. However, problems may arise when the atmospheric concentration of greenhouse gases increases. Since the beginning of the industrial revolution, atmospheric concentrations of carbon dioxide have increased nearly 30%, methane concentrations have more than doubled, and nitrous oxide concentrations have risen by about 15%. These increases have enhanced the heat-trapping capability of the earth’s atmosphere. Sulfate aerosols, a common air pollutant, cool the atmosphere by reflecting light back into space; however, sulfates are short-lived in the atmosphere and vary regionally. Why are greenhouse gas concentrations increasing? Scientists generally believe that the combustion of fossil fuels and other human activities are the primary reason for the increased concentration of carbon dioxide. Plant respiration and the decomposition of organic matter release more than 10 times the CO2 released by human activities; but these releases have generally been in balance during the centuries leading up to the industrial revolution with carbon dioxide absorbed by terrestrial vegetation and the oceans. What has changed in the last few hundred years is the additional release of carbon dioxide by human activities. Fossil fuels burned to run cars and trucks, heat homes and businesses, and power factories are responsible for about 98% of U.S. carbon dioxide emissions, 24% ... Free Essays on Changing Our Atmosphere Free Essays on Changing Our Atmosphere Our Changing Atmosphere Energy from the sun drives the earth’s weather and climate, and heats the earth’s surface; in turn, the earth radiates energy back into space. Atmospheric greenhouse gases (water vapor, carbon dioxide, and other gases) trap some of the outgoing energy, retaining heat somewhat like the glass panels of a greenhouse. Without this natural greenhouse effect, temperatures would be much lower than they are now, and life as known today would not be possible. Instead, thanks to greenhouse gases, the earth’s average temperature is a more hospitable 60Â °F. However, problems may arise when the atmospheric concentration of greenhouse gases increases. Since the beginning of the industrial revolution, atmospheric concentrations of carbon dioxide have increased nearly 30%, methane concentrations have more than doubled, and nitrous oxide concentrations have risen by about 15%. These increases have enhanced the heat-trapping capability of the earth’s atmosphere. Sulfate aerosols, a common air pollutant, cool the atmosphere by reflecting light back into space; however, sulfates are short-lived in the atmosphere and vary regionally. Why are greenhouse gas concentrations increasing? Scientists generally believe that the combustion of fossil fuels and other human activities are the primary reason for the increased concentration of carbon dioxide. Plant respiration and the decomposition of organic matter release more than 10 times the CO2 released by human activities; but these releases have generally been in balance during the centuries leading up to the industrial revolution with carbon dioxide absorbed by terrestrial vegetation and the oceans. What has changed in the last few hundred years is the additional release of carbon dioxide by human activities. Fossil fuels burned to run cars and trucks, heat homes and businesses, and power factories are responsible for about 98% of U.S. carbon dioxide emissions, 24% ...

Political Advertising essays

Political Advertising essays Political Advertisings Influence on News, the Public, and Their Behavior In this article, the author Marilyn Roberts says that there are two ways of political advertising to influence the public opinion towards the candidates. According to her the candidates have the ability to influence voters directly through paid advertising and indirectly through their campaigns. Roberts also says that agenda setting plays a big role in political advertising. The main idea of the article is the use of political advertisements to deliverer the salience or the importance of the information about the candidates or the issues to the public. She also uses other authors articles and researches in order to give us more information and examples about the political advertising. Based on other authors researches, Roberts demonstrates that political advertising was a contributing factor to candidate choice in the decision making process. She suggests that a particular advertisement may have a variety of effects based on voters needs and motivations. She talks about the triad relationship that a high level of television exposure leads to a high level of advertising exposure, which in turn leads to high effect toward candidate and high salience of issues stressed in the candidates advertisements. People do not know about some of the existing problems and they only find them out during the elections. The candidates bring out different kind of issues and problems that are in the public interests, and they promise to solve them if they get elected. So people choose the candidates by looking what kind of issues they will raise. But unfortunately, we have to agree that it is only for a short period of time until they get elected. As we all know, most of the candidates just forget or do not care anymore about those issues afterwards. The author distinguishes four main aims of political advertising. The...

Summary and response Essay Example | Topics and Well Written Essays - 250 words - 3

Summary and response - Essay Example No shooting has occurred in recent times and men were laid back in informal gear and are generally having a relaxed time before they jumped into battle on this day. The American soldiers at Restrepo (one of the American bases) then witness an Afghani soldier, alongside the author, crawl to his death on the mountainside; and celebrate. This disturbs the author and he begins to explain the effects this type of experiences has on the American soldier; that according to him, no one seems to be paying enough attention to. He says that some of these men have died at war, and they together with the society they come from never take time to evaluate the real effects of sacrificing themselves for their country. In the author’s view, the country should at least do this for the soldiers. The men lack mentors, necessary physiological needs etc. and have all learnt to embrace this life they lead. It is their source of excitement and they discuss it often with everyone but the public. In th e author’s view, the important thing in war is survival. The fear of going back to rejoin society’s normal way of life appears boring and even sad. I would like to respond to the author’s idea that the soldiers are not bothered by death at the battlefield and the psychological effects are immense. In the past this may have been possible but the American government began employing the use of clinical psychologists to deal with such effects. The clinical psychologist gets to work with the soldiers themselves as well as with their families. This greatly reduces the effects this has on their psyche. I also believe that no one is forced to join the American army and this is a choice they should be prepared to live with. I, however, feel that it is a noble thing for these men and women to sacrifice so much for their country and they shouldn’t be made to feel as if they are suffering. The author describes

Discussion Question Assignment Example | Topics and Well Written Essays - 250 words - 6

Discussion Question - Assignment Example Interpersonal relationships are very important to Filipinos. During the initial business meeting, one will most likely not meet the decision maker. Several visits need to be done before one meets the decision maker. Furthermore, negotiations with Filipino companies take more time because group consensus if often needed. â€Å"The pace of doing business in the Philippines is casual and leisurely† (Henderson, 1999). Because of the paternalistic and hierarchical management, decisions usually take time. Social relationships play a major role in the decision-making process. One must take note that Filipinos do not like confrontations. They find it hard to say â€Å"no† because they want to remain courteous (Communicaid Group Ltd., 2009). Moreover, saying â€Å"yes† may not really mean yes, rather, it may mean â€Å"perhaps† or â€Å"maybe† or even â€Å"no†. In negotiating with Filipino companies, it is important to be knowledgeable of the Filipino culture and traditions. The style of management is usually paternalistic; therefore, one must be able to adapt to this style to effectively do business in the Philippines (Henderson, 1999). Communicaid Group Ltd. (2009). Doing business in the Philippines / Philippine social and business culture. Retrieved May 25, 2012, from communicaid.com: http://www.communicaid.com/access/pdf/library/culture/doing-business-in/Doing%20Business%20in%20the%20Philippines.pdf kwintessential.co.uk. (n.d.). Philippines - language, culture, customs and etiquette. Retrieved May 25, 2012, from kwintessential.co.uk: